Thailand-Based Education Company Exceeds Lead Generation Targets Through Google Ads

Xplore Asia initially approached Phoenix Media seeking SEO support to increase organic visibility and begin generating their own leads online. At the time, most applications came through existing channels and referrals, and the company wanted a more predictable pipeline of international candidates.

However, the teaching abroad market is highly competitive and seasonal, with many organisations targeting similar audiences across multiple countries. As Xplore Asia had not previously run digital marketing campaigns, there was little historical data to guide targeting or messaging.

The campaign aimed to generate qualified applications that could be reviewed by Xplore Asia's consultants before progressing candidates through their recruitment process.

Early results exceeded expectations, with applications generated at well under the initial target cost per lead. Performance varied by country and keyword group, so budgets were adjusted regularly to prioritise the best-performing markets.

Over two years, the campaign has generated over 6,000 applications, helping Xplore Asia build a consistent pipeline of candidates. Following the initial success, the client increased their advertising budget and expanded campaigns into additional regions. The campaign continues to run today and remains an important part of their recruitment strategy.