Digital Marketing Blog

The latest news, tips and trends.

Facebook vs Google
Facebook ads

Facebook Ads Vs Google Ads

One question we often get asked from new clients is which would be better for my business, Google Ads or Facebook Ads? While it couldn’t

Read More »
content-is-king
Digital Marketing

What is Content Marketing?

Content marketing is a term that most of us are familiar with; however, you may not know exactly what it entails. Content marketing is essentially

Read More »
Social media icons
Digital Marketing

What is Social Media?

Social media covers a wide variety of website and apps that extend far beyond Facebook, Instagram and Twitter. Their primary purpose is to enable users

Read More »
what is seo
SEO

What is SEO?

Search Engine Optimisation (SEO) is a commonly used practise which involves optimising a website or webpage to drive more quality traffic to a website via

Read More »
Core update
SEO

Google Core Update 2020 (May)

The previous Google update was back in March with the regular algorithm changes made, which inevitably affected some sites more than others. Of course, this

Read More »
What is keyword mapping?
SEO

What is Keyword Mapping?

Keyword mapping is a term that we frequently hear, but how many of us understand what it involves? In layman’s terms, it is the process

Read More »
Categories