
A Comprehensive (Beginners) Guide to SEO
Our 8 part guide on all aspects of SEO, from how search engines work to the effects of UI and UX.
Our 8 part guide on all aspects of SEO, from how search engines work to the effects of UI and UX.
With many traditional marketing methods struggling to survive, digital marketing is fast becoming the primary way to reach out to your target audience. Not only
Several key factors determine your website’s ranking on Google, and backlinks, links from another website, are still critical when it comes to getting onto the
The last few months have been difficult for many business in Thailand, with small businesses perhaps finding it more challenging than anyone else. It used
By now, every business owner, marketing manager and website developer should know that SEO is one of the best long term digital marketing strategies for
Most of us spend a lot of time on Facebook and will be all too familiar with the number of ads that show up in
Search Engine Optimisation (SEO) is a commonly used practise which involves optimising a website or webpage to drive more quality traffic to a website via
Programmatic advertising is a complex subject that many find difficult to comprehend fully. It has been referred to as the “black box” of online marketing
As digital marketers, we must utilise the latest tools available to stay one step ahead of our rivals. Competition in Bangkok is growing all the
Facebook has come in for plenty of adverse publicity in recent times, but the idea that Facebook is listening to you seems a bit farfetched,
Marketing on Facebook is a fantastic way to reach out to potential new customers, and you can quickly reap the rewards from a successful marketing campaign.
How many times have you searched for something in Google, and it seems to know what you want even before you have finished typing your
During these unprecedented times, many businesses are facing financial difficulties and putting their marketing budgets and efforts on hold. However, for some, the rise in
The previous Google update was back in March with the regular algorithm changes made, which inevitably affected some sites more than others. Of course, this
Keyword mapping is a term that we frequently hear, but how many of us understand what it involves? In layman’s terms, it is the process
When we hear the term digital marketing, one of the first things that spring to mind is social media. There is a natural correlation, and
What are Facebook Ad Objectives? Like any other objective, Facebook Marketing objectives outline what you are looking to accomplish from each campaign. When choosing your
If you have recently set up in business or you have a new website, it is almost inevitable that you will want to let everyone
It’s safe to say the e-commerce industry in Thailand and South East Asia has developed considerably over the last few years. For those of us
In the past decade, Search Engine Optimisation, better known as an SEO, has gone from a relatively unknown online marketing term to a key factor
As with many tools in Digital Marketing, Thailand has its limitations. Call tracking software options are unfortunately also limited. In most regions, Google offers
Last month (May), Google took to their annual ‘Google Marketing Live’ event to inform marketers and business owners alike about what new products and features
If you are currently running a search campaign with Google, provided you have properly targeted your ads to relevant keywords and have written half decent
In the US, the Digital Marketing Industry for product sales has seen a massive paradigm shift in recent years with the success of services like
The number of International Schools here in Thailand, especially in Bangkok has grown tremendously over the past few years. As they all compete in
If you’re just entering into the world of Google advertising then you’ll quickly become aware of the variety of ad networks managed by Google;
Over the last decade, digital marketers have argued about the impact of social signals on a websites organic performance in search engines. Google has claimed
One of the most important factors in Google Adwords (Thailand) is the use of Keyword Match types. At Phoenix Media, we often review existing Google
If you’re running a Google Ads campaign, as an advertiser or business owner you may have wondered about that “low search volume” label that appears
Remarketing is a technique which targets website visitors with Ads once they leave your site. Through platforms like Google and Facebook, you can continue to
As Google Shopping Ads start to roll out in Thailand, local eCommerce sellers and advertisers are starting to familiarise themselves with this new (to Thailand) way
General Data Protection Regulation (GDPR) rules are set to go into effect on May 25th. If you do not directly deal with customers in
After teasing changes to the function of its search index in 2016, Google recently announced the official shift to a mobile-first indexing operation, meaning that
One of the fastest growing ways to search the internet for information is by voice search. It’s becoming more and more popular every day
Any business owner who is looking to grow their customer base, make more sales, and increase income needs to work hard to capitalize on every
For those of us experienced in Digital Marketing in markets such as the UK, Australia and USA, Google Shopping or Product Listings has been around
Every business operating today needs to have some form of presence online. Usually in the form of a website or Social Media at least.