Digital Marketing Blog

Deciding what career to pursue is a serious consideration for many. It influences what academic path they may follow along with achieving the relevant training

When developing an online marketing strategy for your business, you will likely have encountered the terms Owned media, Earned media, and Paid media. Depending on

Consumers have become increasingly demanding when it comes to the attention they want from businesses. They want to have instant answers to their queries and

Native advertising refers to paid ads that are designed to match the look, form, and function of the media publisher they appear on. They are

Lookalike audiences are used in digital marketing to target new people that share similar characteristics to an existing audience. This feature helps businesses to find

With the internet having become the most dominant marketplace, no business can afford not to have an online presence. This also means that extra effort

In Asia, LINE is one of the most popular social media apps, mainly for messaging. Similarly, the WhatsApp, LINE offers both personal and business accounts.

Content marketing is a term that most of us are familiar with; however, you may not know exactly what it entails. Content marketing is essentially

Social media covers a wide variety of website and apps that extend far beyond Facebook, Instagram and Twitter. Their primary purpose is to enable users

With many traditional marketing methods struggling to survive, digital marketing is fast becoming the primary way to reach out to your target audience. Not only

The last few months have been difficult for many business in Thailand, with small businesses perhaps finding it more challenging than anyone else. It used

As digital marketers, we must utilise the latest tools available to stay one step ahead of our rivals. Competition in Bangkok is growing all the

When we hear the term digital marketing, one of the first things that spring to mind is social media. There is a natural correlation, and

It’s safe to say the e-commerce industry in Thailand and South East Asia has developed considerably over the last few years. For those of us

Last month (May), Google took to their annual ‘Google Marketing Live’ event to inform marketers and business owners alike about what new products and features

  If you’re just entering into the world of Google advertising then you’ll quickly become aware of the variety of ad networks managed by Google;