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CPAS Collaborative Ads in Bangkok

We are certified Shopee and Lazada marketing partners, helping sellers maximise ROI with CPAS (Collaborative Performance Advertising Solution) ads across Facebook and Google. To get started, you need an active Shopee or Lazada store with a connected product catalogue.

For more detailed information on our CPAS advertising and results, request our company profile below.

Request a quotation

Answer four quick questions and we’ll come back with a tailored proposal within one working day.

What we offer

CPAS built for marketplace growth

Certified Shopee & Lazada partners

We are certified marketplace partners, set up to run collaborative ads directly from your Shopee and Lazada shops.

Dynamic product ads

We connect your marketplace product feed to Facebook and Google so your products are advertised automatically and kept up to date.

Promote your marketplace shop

We drive shoppers straight to your in-platform Shopee or Lazada shop, where many Thai customers prefer to buy.

Marketplace conversion tracking

Add to basket, purchases and purchase values are imported from the marketplace, so campaigns are optimised on real sales data.

Website and marketplace together

We can run campaigns to both your own website and your in-platform shops, whichever performs best for your business.

Ongoing optimisation

We monitor and optimise performance continuously, with transparent reporting on spend and results.

Reviews

What our clients say
on Google

Phoenix Media
5.0★★★★★Google Reviews
Verified reviews from our Google Business Profile
P
Perry Rossetti13 reviews
★★★★★

We worked with Rob and his team at Phoenix Media over the summer to generate additional leads for our business. As we had little knowledge of digital marketing, they took the time to explain the process clearly and guided us through each…

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M
Michael Bridge4 reviews
★★★★★

We used Phoenix Media for all our online marketing and design work for our new show Broadway in Bangkok…unplugged which we produced at the Aksra Theatre in November 2019. Have to say I do not know a lot about online marketing, however Rob…

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A
Amanda Kwok1 review
★★★★★

Fern and Tiw were our main points of contact at Phoenix Media, and they were immensely helpful to maintaining our Thai language website, including all the product pages and blog pages. This was despite the challenges of technical language and the unusual terms we often used. Communication was also no issue.

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F
First Fertility PGS CenterLocal Guide · 21 reviews
★★★★★

We have been working with Phoenix Media for the past 12 months, we are very happy with the performance and service from Rob and the team…

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Y
Yindee Europe1 review
★★★★★

I have been working with Rob and the team at Phoenix Media for my new E-Commerce business, their support and technical knowledge is excellent. Tom - Zelodo

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K
Kathleen James11 reviews
★★★★★

I needed help and Robert from their team was extremely responsive and helpful in answering all of my questions and guiding me through our new paid media campaign. If you need help with your marketing, this is the place to go! Thanks again, Robert :)

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What you get

What's included

Setup

  • Account & Catalogue Connection

    Connecting your Shopee or Lazada shop and product catalogue to Facebook and Google.

  • Product Feed Setup

    Setting up and mapping your product feed so it powers dynamic product ads.

  • Tracking & Conversion Setup

    Importing marketplace conversions such as add to basket, purchases and purchase values for accurate optimisation.

  • Campaign Structure & Audiences

    Building campaign structure, targeting and audiences around your products and customers.

  • Ad Creative Setup

    Dynamic product ad formats prepared and tested for Facebook and Google.

Management

  • Campaign Management

    Day-to-day management of your collaborative ads across Facebook and Google.

  • Sales-Based Optimisation

    Continuous optimisation against real marketplace sales and return on ad spend.

  • Retargeting

    Re-engaging shoppers who viewed or added your products to bring them back to buy.

  • Budget & Bid Management

    Managing spend and bidding to maximise return across your product range.

  • Reporting & Communication

    Live reporting with monthly insights, recommendations and review calls where required.

*CPAS requires an active Shopee or Lazada store and a connected product catalogue. Marketplace approval and processing times apply.

**Advertising spend is billed separately from management fees and remains fully transparent.

Full visibility

Our CPAS reporting & performance transparency

All CPAS reporting is provided through live dashboards connected to your ad accounts, giving clear visibility of spend, sales, return on ad spend, and marketplace conversions.

Alongside live reporting, we provide a monthly performance summary with key results, insights, and recommended next steps, so you always know what your campaigns are delivering.

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How we start

CPAS Onboarding & Setup Timeline

We aim to keep onboarding simple and efficient, while making sure campaigns are set up properly from the start.

A Think of Sim Facebook CPAS ad run by Phoenix Media
Step 1

Initial Consultation & Account Review

3 days

We review your products, marketplace shops and goals, and check access to your Shopee or Lazada and advertising accounts.

Step 2

Account & Catalogue Connection

3 days

We connect your marketplace catalogue to Facebook and Google and set up your product feed, subject to platform approval times.

Step 3

Tracking & Campaign Setup

5 days

We import marketplace conversions and build the campaign structure, audiences and dynamic product ads.

Step 4

Campaign Launch

1 day

Campaigns go live across Facebook and Google, with reporting prepared for ongoing monitoring.

Step 5

Optimisation & Reporting

Ongoing

Continuous optimisation against sales and return on ad spend, with regular performance reporting.

How it's billed

Fees & Billing Overview

How CPAS advertising is billed.

CPAS management fees are agreed in advance based on the platforms, product range and campaign budget, and are invoiced before each monthly campaign period. Advertising spend is billed separately, with full visibility on spend and results.

The Phoenix difference

Why choose Phoenix Media
for your CPAS campaigns?

Certified Shopee & Lazada Partners

Set up to run collaborative ads directly from your marketplace shops, with the right access in place.

English & Thai Account Management

Bilingual account managers ensure clear communication across local and international campaigns.

Marketplace & Website Expertise

We run campaigns to both your in-platform marketplace shops and your own website, whichever performs best.

Sales-Focused Optimisation

Campaigns are optimised on real marketplace conversions and return on ad spend, not vanity metrics.

Transparent Pricing

No media markups. Clear management fees based on the work involved, with full visibility on spend.

Experienced Performance Team

Operating since 2017, managing paid campaigns across Thailand and international markets.

Case studies

Our Work

View a selection of our recent website and digital marketing campaigns.

All Case Studies

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Let's build something that performs

We design, support, and market websites for international businesses in Thailand and abroad. Flexible, affordable, and easy to work with.

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FAQ

Frequently Asked Questions

Get quick answers to common queries in our FAQs.

What is CPAS?+
CPAS, or Collaborative Performance Advertising Solution, links data from marketplace sellers on platforms such as Lazada and Shopee to advertising platforms like Facebook and Google, driving customers through dynamic product ads.
Do I need a Shopee or Lazada store to run CPAS?+
Yes. CPAS connects your marketplace shop's product feed to Facebook and Google, so you need an active Shopee or Lazada store to run it.
Which platforms do CPAS ads run on?+
CPAS runs primarily through Facebook (Meta), and we can run complementary campaigns on Google Shopping to reach more shoppers.
What's your minimum ad spend?+
Each platform has its own minimum spend, and our minimum management fee is 7,500 THB. We can recommend a budget based on your products and goals.
Do you work on a profit share basis?+
We don't work on a profit share basis. There are too many factors outside of our control, so we work on a management fee model instead.
Do you provide ad accounts for us to use?+
As an agency we manage the account on your behalf. We don't provide clients with their own ad accounts.
Can I pay per lead?+
We charge a management fee rather than per lead, as campaign performance depends on many factors outside of our direct control.
How frequently can I get reports?+
We provide monthly summaries as standard. Clients also have access to a live dashboard to view their data anytime.

Company Profile

Request our Company Profile

For more detailed information on our services and results, request our company profile below.

Phoenix Media printed company profile booklet