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Programmatic Advertising Agency in Bangkok, Transparent & Scalable

We plan and manage programmatic display campaigns across premium platforms, with precise targeting and measurable performance. Ad space is bought through real-time bidding, automated auctions for each ad view, and optimised on the data as results come in.

For more detailed information on our Programmatic Display Advertising services and results, request our company profile below.

Request a quotation

Answer four quick questions and we’ll come back with a tailored proposal within one working day.

What we offer

Programmatic display, targeted and transparent

Flexible Minimum Media Budgets

Unlike many programmatic platforms that require high minimum spends, we work with a range of providers that allow for more flexible entry budgets where possible.

Multi-Platform Programmatic Access

Campaigns run across multiple programmatic display platforms and inventories, selected based on audience, geography, performance, and budget.

Flexible Account Setup & Full Visibility

We manage campaigns through approved programmatic platforms while providing full visibility into spend, delivery, and performance via reporting.

Conversion Tracking & Measurement Setup

Setup and testing of tracking pixels and conversion events to support accurate performance measurement.

Precise Audience and Placement Control

We use demand-side platforms (DSPs), the buying tools behind programmatic, to reach specific audiences across sites, apps and formats, and to exclude placements you do not want.

Transparent Fees, No Media Markup

You keep full visibility of spend, with a clear management fee and no markup on your media budget.

Reviews

What our clients say
on Google

Phoenix Media
5.0★★★★★Google Reviews
Verified reviews from our Google Business Profile
P
Perry Rossetti13 reviews
★★★★★

We worked with Rob and his team at Phoenix Media over the summer to generate additional leads for our business. As we had little knowledge of digital marketing, they took the time to explain the process clearly and guided us through each…

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M
Michael Bridge4 reviews
★★★★★

We used Phoenix Media for all our online marketing and design work for our new show Broadway in Bangkok…unplugged which we produced at the Aksra Theatre in November 2019. Have to say I do not know a lot about online marketing, however Rob…

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A
Amanda Kwok1 review
★★★★★

Fern and Tiw were our main points of contact at Phoenix Media, and they were immensely helpful to maintaining our Thai language website, including all the product pages and blog pages. This was despite the challenges of technical language and the unusual terms we often used. Communication was also no issue.

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F
First Fertility PGS CenterLocal Guide · 21 reviews
★★★★★

We have been working with Phoenix Media for the past 12 months, we are very happy with the performance and service from Rob and the team…

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Y
Yindee Europe1 review
★★★★★

I have been working with Rob and the team at Phoenix Media for my new E-Commerce business, their support and technical knowledge is excellent. Tom - Zelodo

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K
Kathleen James11 reviews
★★★★★

I needed help and Robert from their team was extremely responsive and helpful in answering all of my questions and guiding me through our new paid media campaign. If you need help with your marketing, this is the place to go! Thanks again, Robert :)

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on Google

What you get

What's included

Setup

  • Platform Selection & Account Setup

    We advise on and set up suitable programmatic platforms based on budget, targeting needs, and objectives.

  • Audience & Placement Strategy

    Audience definition and placement strategy, choosing the right sites, apps and formats for the campaign goals.

  • Campaign Structure Planning

    Campaign structure built for controlled reach and precise targeting, with ad space bought automatically in real time.

  • Conversion Tracking Setup & Testing

    Tracking pixel and conversion event setup, testing, and validation for accurate measurement.

  • Campaign Build & Launch

    Initial campaign build and launch across the selected programmatic platforms.

Management

  • Ad & Creative Testing

    Ongoing ad and creative testing and refinement (creative production optional).

  • Audience & Placement Optimisation

    Continuous audience and placement management to improve relevance and control spend.

  • Optimisation & Budget Management

    Budget pacing, bid management, and audience optimisation.

  • Performance Monitoring & Refinement

    Regular performance reviews and ongoing refinement based on results and data.

  • Reporting & Communication

    Live reporting with monthly insights and recommendations, plus review calls where required.

*This service covers programmatic display management only. Custom display or video ad design and landing page development are not included and can be quoted separately if required.

**Does not include website development or e-commerce feed management.

Plan your budget

Service Fee Calculator

Estimate your monthly investment. Enter either your total budget or your ad spend, and we'll calculate the rest.

Our management fee is a fixed monthly fee plus 7.5% of your ad spend. We price this way to avoid the pricing cliffs built into most tiered agency fees, where spending slightly over a threshold suddenly costs you thousands more. With our model, your fee scales smoothly with your budget.

The calculator uses our standard fixed fee of ฿7,500 as a guide. The exact fixed fee depends on the complexity of your campaigns, such as the number of platforms, ad formats and languages involved, so treat the result as an estimate. Final pricing is always confirmed in your tailored quote.

Designed for the programmatic display campaigns we manage, this tool gives you a simple way to plan your monthly commitment.

What would you like to calculate?

฿

Monthly amount in THB

Ad Spend ฿39,535
Management Fee ฿10,465
Total Monthly Investment
฿50,000

Estimates only. Final pricing confirmed in your proposal.

Full visibility

Our programmatic advertising reporting & performance transparency

Programmatic display reporting is provided directly from the relevant advertising platform(s) used for your campaign. As reporting formats and data availability vary by provider, reports are tailored to reflect the most accurate and relevant performance metrics.

Alongside platform reporting, we provide a monthly performance update summarising key results, insights, and recommended next steps. More frequent performance updates can be provided and are quoted separately if required.

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How we start

Programmatic Display Ads Onboarding & Setup Timeline

We aim to keep onboarding simple and efficient, while making sure campaigns are set up properly from the start.

Phoenix Media programmatic display ad placed on a Thai news website
Step 1

Initial Consultation & Account Setup

1–7 days

Campaign planning call to confirm objectives, audience, formats, and markets, followed by programmatic platform account setup and approvals.

Step 2

Audience Strategy, Campaign Structure & Tracking

Up to 1 week

Audience definition, campaign structure planning, placement selection, and tracking setup and testing.

Step 3

Draft Campaign & Approval

1–2 working days

Draft campaigns shared for review, with refinements applied prior to launch.

Step 4

Campaign Launch & Reporting Setup

1 working day

Campaigns go live and reporting structures are finalised.

Step 5

Performance Monitoring & Optimisation

Ongoing

Continuous monitoring, bid optimisation, and performance refinement.

How it's billed

Fees & Billing Overview

How programmatic display is billed.

We advise on suitable programmatic platforms based on budget, targeting needs, and objectives, helping avoid unnecessary minimum spend requirements. As campaigns run through approved platforms, Phoenix Media handles platform billing directly and issues a single invoice covering agreed media spend and management fees. All campaign costs and performance metrics are fully visible through reporting and monthly summaries.

The Phoenix difference

Why choose Phoenix Media
to manage your Programmatic Display Advertising?

English & Thai Account Management

Bilingual account managers ensure clear communication and effective coordination across local and international campaigns.

Transparent Pricing

No hidden markups. Clear management fees with full visibility of media spend.

Experienced Programmatic Team

Hands-on experience managing display campaigns across multiple industries, markets, and buying models.

Platform-Agnostic Approach

We select programmatic platforms based on performance, audience fit, and budget rather than forcing a single solution.

Flexible & Easy to Work With

Month-to-month management with the ability to scale or adapt campaigns as requirements change.

Ongoing Optimisation

Campaigns are actively reviewed and refined to reflect performance data and market conditions.

Case studies

Our Work

View a selection of our recent website and digital marketing campaigns.

All Case Studies

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We design, support, and market websites for international businesses in Thailand and abroad. Flexible, affordable, and easy to work with.

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FAQ

Frequently Asked Questions

Get quick answers to common queries in our FAQs.

How is programmatic advertising different from Google Ads?+
Google Ads mainly serves your ads across Google's own search and display network. Programmatic reaches a much wider range of publishers and exchanges, with more detailed audience and placement controls. The two often work well alongside each other.
What ad formats can you run programmatically?+
Programmatic covers display banners, video and native-style placements across thousands of websites and mobile apps, optimised for scale and efficiency. That is different from our native advertising service, which places editorial-style recommendations on premium publisher sites for content-led campaigns. We recommend the formats that best suit your goals, audience and creative.
How do you control where my ads appear?+
We apply audience targeting and placement controls, including site and category exclusions, to keep your ads on suitable websites. Your reporting shows where your ads have appeared so everything stays transparent.
What's your minimum ad spend?+
There's no minimum spend, but our minimum management fee is 7,500 THB. You can use the fee calculator on each service page to estimate costs based on your spend.
Do you work on a profit share basis?+
We don't work on a profit share basis. There are too many factors outside of our control, so we work on a management fee model instead.
Can I pay per lead?+
We charge a management fee rather than per lead, as campaign performance depends on many factors outside of our direct control.
Do you provide ad accounts for us to use?+
As an agency we manage the account on your behalf. We don't provide clients with their own ad accounts.
Do you provide marketing for adult or illegal services such as gambling?+
We don't work with illegal services. We do support sensitive categories such as medical or supplements, but not illegal products or services.
Can you advertise restricted products such as health or sensitive products?+
Yes, provided it's not illegal. We can discuss how this works during a consultation.
Do you provide training?+
We don't offer formal training, but we aim to be as transparent as possible and are happy to clarify anything when needed.
How frequently can I get reports?+
We provide monthly summaries as standard. Clients also have access to a live dashboard to view their data anytime. For campaigns that conclude before a month is up, we can provide a summary upon completion.

Company Profile

Request our Company Profile

For more detailed information on our services and results, request our company profile below.

Phoenix Media printed company profile booklet