Bing Ads Agency in Bangkok for Search Visibility and International Reach
We manage Bing advertising as a bolt-on to Google Ads, importing your existing campaign structure into Microsoft Ads with minimal setup. It is typically strongest for international campaigns, B2B and older audience segments, where search competition is lower than on Google.
For more detailed information on our Bing Ads services and results, request our company profile below.
Request a quotation
Answer four quick questions and we’ll come back with a tailored proposal within one working day.
What we offer
Bing Ads that reach audiences beyond Google
No Minimum Contract Periods
We work on a flexible, month-to-month basis, allowing campaigns to scale, pause, or adjust as needed.
Google Ads Import
We import your existing Google Ads campaign structure directly into Microsoft Ads, saving setup time and ensuring consistency across platforms.
Full Account Access & Visibility
We create and manage your Microsoft Ads account and provide full access and transparency into performance, spend, and activity at all times.
Search & Partner Network Coverage
Campaigns can run across Bing and Yahoo via Microsoft Ads, where appropriate.
Free Account Review
We offer an initial review of existing Bing Ads accounts to identify opportunities, gaps, and areas for improvement.
Lower Competition, Often Lower CPCs
The Microsoft network often has less competition than Google, which can mean lower CPCs for the same audiences. Results vary by market and industry.
Reviews
What our clients say
on Google
What you get
What's included
Setup
- Microsoft Ads Account Setup
Setup of a new Microsoft Ads account, or audit and onboarding of an existing account.
- Google Ads Import & Review
Your existing Google Ads structure is imported into Microsoft Ads and reviewed for platform compatibility.
- Campaign & Account Structure
Campaign structure adjusted for Bing and its partner network where appropriate.
- Conversion Tracking Setup & Testing
UET tag and conversion tracking setup, testing, and validation for accurate measurement.
- Campaign Build & Launch
Final adjustments and launch across Bing and Yahoo via Microsoft Ads.
Management
- Ad & Creative Testing
Ongoing ad and creative testing and refinement (creative production optional).
- Audience & Placement Optimisation
Continuous audience and placement management to improve relevance and control spend.
- Optimisation & Budget Management
Budget pacing, bid management, and audience optimisation.
- Performance Monitoring & Refinement
Regular performance reviews and ongoing refinement based on results and data.
- Reporting & Communication
Live reporting with monthly insights and recommendations, plus review calls where required.
*This service covers Microsoft Ads (Bing) management only. Custom display or video ad design and landing page development are not included and can be quoted separately if required.
**Does not include e-commerce feed creation or management.
Plan your budget
Service Fee Calculator
Estimate your monthly investment. Enter either your total budget or your ad spend, and we'll calculate the rest.
Our management fee is a fixed monthly fee plus 7.5% of your ad spend. We price this way to avoid the pricing cliffs built into most tiered agency fees, where spending slightly over a threshold suddenly costs you thousands more. With our model, your fee scales smoothly with your budget.
The calculator uses our standard fixed fee of ฿7,500 as a guide. The exact fixed fee depends on the complexity of your campaigns, such as the number of platforms, ad formats and languages involved, so treat the result as an estimate. Final pricing is always confirmed in your tailored quote.
Designed for the Bing (Microsoft) Ads campaigns we manage, this tool gives you a simple way to plan your monthly commitment.
What would you like to calculate?
Monthly amount in THB
Estimates only. Final pricing confirmed in your proposal.
Full visibility
Our Bing Ads reporting & performance transparency
Reporting for Bing campaigns is provided through structured exports directly from the Microsoft Ads platform, covering spend, clicks, impressions, conversions, and keyword performance. Reports are shared in CSV or spreadsheet format, allowing full visibility and flexibility in how performance is reviewed.
Alongside the platform export, we provide a monthly performance summary highlighting key results, insights, and recommended next steps. More frequent reporting can be provided if required and quoted separately.
Contact us
How we start
Bing Ads Onboarding Overview
We aim to keep onboarding simple and efficient, while making sure campaigns are set up properly from the start.
Initial Consultation & Account Access
1–3 daysWe confirm campaign objectives, target markets, and conversion goals, and secure access to your Microsoft Ads account or set one up where required.
Campaign Import & Review
Up to 1 weekYour Google Ads campaign structure is imported into Microsoft Ads and reviewed for platform compatibility, with any necessary adjustments made prior to launch.
Campaign Review & Approval
1–2 working daysImported campaigns are shared for review, with any final adjustments applied prior to launch.
Launch & Initial Monitoring
1 working dayCampaigns go live, with early-stage monitoring to ensure delivery and tracking are working as expected.
Ongoing Optimisation
OngoingContinuous optimisation is carried out based on performance data, search trends, and platform-specific insights.
How it's billed
Fees & Billing Overview
Advertising spend for Bing campaigns can be handled in two ways.
Paid directly by you
You pay Microsoft Ads directly using your own billing details, giving you full control over spend.
Paid via Phoenix Media
If preferred, we can manage advertising spend on your behalf. In this case, we issue an invoice at the beginning of each month covering the agreed ad spend.
The Phoenix difference
Why choose Phoenix Media
to manage your Bing Ads?
Microsoft Ads Expertise
We manage Bing campaigns alongside broader search strategies, applying learnings and data from Google Ads to improve performance across platforms.
Access to Additional Search Audiences
Bing provides access to audiences that are often less competitive than Google, offering cost-efficient additional traffic and conversions.
Transparent Pricing
No media markups. You pay Microsoft Ads directly, with a clear management fee based on the work involved.
Flexible and Easy to Work With
No long-term contracts. Campaigns can scale, pause, or adapt as your business needs change.
Efficient Setup via Google Ads Import
Your existing Google Ads structure is imported directly into Microsoft Ads, reducing setup time and keeping campaigns consistent.
Clear Campaign Communication
We take time to understand your markets and objectives to ensure campaigns are aligned with your goals.
Realistic Expectations
We provide honest guidance on what Bing Ads can achieve based on your market and budget.
Ongoing Optimisation
Campaigns are continuously refined to improve performance and respond to changes in search behaviour and competition.
Case studies
Our Work
View a selection of our recent website and digital marketing campaigns.
Start a Project
Let's build something that performs
We design, support, and market websites for international businesses in Thailand and abroad. Flexible, affordable, and easy to work with.
Get startedFAQ
Frequently Asked Questions
Get quick answers to common queries in our FAQs.
What's the difference in volume between Google and Bing Ads?+
What's your minimum ad spend?+
Do you work on a profit share basis?+
Can I pay per lead?+
Do you provide ad accounts for us to use?+
Do you provide marketing for adult or illegal services such as gambling?+
Can you advertise restricted products such as health or sensitive products?+
Do you provide training?+
How frequently can I get reports?+
Company Profile
Request our Company Profile
For more detailed information on our services and results, request our company profile below.
