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Search and Shopping campaigns with dynamic remarketing that delivered over 2,000% ROI for Thailand's original international supermarket.
Villa Market is Thailand's original international supermarket, known for its wide range of imported groceries and a loyal customer base built over decades of trading.
With a well-established network of physical stores, the brand wanted its online store to play a bigger role in the business. Phoenix Media was engaged to grow online sales and make more of Villa Market's existing customers aware of its delivery service.
As an established brand offline, Villa Market wanted to increase the number of shoppers buying through its online store, and raise awareness of its delivery service among existing customers.
Grocery shoppers search with strong purchase intent, so the priority was capturing that demand efficiently across thousands of products while keeping the cost of acquiring each new online customer low.
To capture high-intent keywords, we created comprehensive Google Search and Shopping campaigns covering Villa Market's product range.
We built custom audiences and combined them with the product feed to run dynamic remarketing, showing tailored product ads to people who had viewed items but not yet bought.
The numbers
The Search and Shopping campaigns generated over 2,000% return on investment, with revenue from online orders far exceeding the advertising spend.
New customer website registrations were achieved at under 200 THB each, giving Villa Market a cost-effective way to move loyal in-store shoppers and new customers onto its online delivery service.
If you're looking to grow e-commerce sales through Google Search and Shopping campaigns, our team can help develop a strategy tailored to your business.
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