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Lub d Grows Direct Bookings with Search and Geo-Targeted Display
Cross-domain tracking, high-intent search and geo-targeted display that brought direct bookings in at under 300 THB.
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Home / Case studies / Hospitality
Cross-domain tracking, high-intent search and geo-targeted display that brought direct bookings in at under 300 THB.
Lub d is South East Asia's leading hostel and resort brand, with properties in Bangkok, Phuket and beyond, popular with backpackers and younger travellers.
The brand wanted to increase direct customer bookings through its own website and raise awareness of its new location in Koh Samui.
Like every hospitality brand, Lub d competes with online travel agencies whose commissions eat into every booking they deliver.
Shifting bookings to the brand's own website meant knowing exactly which channels produced them, across a booking journey that crossed more than one domain.
We implemented cross-domain tracking to identify the source and value of each booking, giving every channel an honest cost per booking.
We set up a comprehensive Search campaign to capture visitors at the highest point of interest, and used a geo-targeted Display campaign to reach backpackers while they were already travelling in South East Asia.
The numbers
The campaigns achieved direct bookings at under 300 THB each, with an average conversion rate of 4%.
With reliable tracking in place, the brand could see exactly what each booking cost and scale the channels that earned their keep.
If OTA commissions are eating your margins, we can help you grow direct bookings you can measure.
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