LINE Voom is a short-form video and content feed within the LINE app, similar in format to TikTok or Instagram Reels. It replaced LINE's previous Timeline feature and is designed for users to discover short videos, follow creators and brands, and interact with content through likes, comments, and shares. For businesses operating on LINE, Voom provides an additional content channel beyond the LINE Official Account messaging function.
How is LINE Voom different from LINE Timeline?
LINE Timeline was a social feed where users could post text, images, and links to their LINE friends. LINE Voom replaced Timeline with a focus on short-form video content and an algorithmically curated discovery feed rather than a friends-only feed. This means Voom content can be seen by users beyond your existing followers if the algorithm identifies it as relevant to them, making it closer to the discovery model used by TikTok and Instagram Reels than the older friend-network model of Timeline.
Can businesses post to LINE Voom?
Yes. LINE Official Accounts can publish content to Voom as part of their organic social presence on LINE. Content types supported include short videos, images, and text posts.
Voom posts appear on the brand's Voom page and may also appear in the discovery feed for users who follow the account or whose interest profile matches the content. Publishing to Voom is separate from sending broadcast messages through the LINE Official Account, which is the direct messaging function.
Is LINE Voom advertising available?
LINE Voom ad placements are available through LINE Ads Platform, which allows advertisers to place video ads in the Voom feed. These ads can be targeted by demographics, interests, and device type, and appear in the Voom discovery feed between organic content, similar to how ads appear in TikTok or Instagram Reels. Voom ads are part of LINE's broader advertising inventory rather than a standalone product.
How relevant is LINE Voom for businesses in Thailand?
LINE has a very high penetration rate in Thailand and remains one of the primary messaging and social platforms used by Thai consumers. LINE Voom is a relatively newer feature, and its role in business marketing strategies in Thailand is still developing compared to the established use of LINE broadcast messaging and LINE Ads. For businesses that already have an active LINE Official Account and are producing short video content, publishing to Voom as part of a broader content strategy adds incremental reach without significant additional effort.