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VERSO International School Launches Into a Crowded Bangkok Market
SEO, Google Ads and Always-On Facebook campaigns for Bangkok’s newest progressive international school.
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Home / Case studies / Education
SEO, Google Ads and Always-On Facebook campaigns for Bangkok’s newest progressive international school.
VERSO is a progressive international school in Bangna, the latest world-class international school to arrive in Bangkok.
As a brand-new school it needed to build awareness and admissions enquiries from both Thai and international families.
VERSO was competing against many well-established and newly opened international schools all targeting the same families.
As a new school it also started with no search visibility, so rankings and awareness had to be built from scratch.
For Google Ads we created a new custom landing page, which included CTA forms to book a tour and to request additional information.
On Facebook we ran two types of campaigns, Always-On and event-specific, depending on the seasonal activity.
SEO focused on moving the school’s main target keywords up the rankings, supported by successfully publishing a page for the school on Wikipedia.
The numbers
For SEO the school saw strong movement up to the first page for its main target keywords, and a Wikipedia page for the school was successfully published.
On Google and Facebook, the Always-On campaigns produced admissions leads from as little as 150 THB.
If you’re launching a school or competing in a crowded education market, we can build the visibility and enquiry pipeline you need.
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