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Think of Sim Lifts Online Sales 250% with Higher-Quality Enquiries
Restructured Facebook campaigns and CPAS with Shopee for Thailand’s sim-racing and flight-sim specialist.
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Home / Case studies / Retail
Restructured Facebook campaigns and CPAS with Shopee for Thailand’s sim-racing and flight-sim specialist.
Think of Sim sells sim-racing and flight-simulation equipment, from wheels and pedals to full cockpit rigs, through its Bangkok showroom and online store.
The company came to Phoenix Media after working with another consultant on its Facebook advertising.
Around 95% of the messages and enquiries generated by the existing Facebook campaign were spam or very low quality, consuming the team’s time without producing sales.
The challenge was to keep sales momentum while dramatically improving the quality of every enquiry that came through.
We restructured the Facebook campaign to increase reach and awareness while deliberately lowering the total number of messages.
We also set up a CPAS (Collaborative Performance Advertising Solution) account with Shopee, and used Google to capture more traffic from product searches.
The numbers
The creative
Fewer messages came through Facebook, but their quality was much higher, resulting in more sales and greater brand awareness.
Online sales increased by 250% compared with the previous year.
If low-quality enquiries are eating your team’s time, we can rebuild your campaigns around the customers who actually buy.
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