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Punjab Grill Fills Tables with Search, Scheduled Display and Gmail Ads
Search, day-scheduled display and Gmail campaigns for a fine-dining restaurant, converting at under 200 THB.
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Home / Case studies / Restaurants
Search, day-scheduled display and Gmail campaigns for a fine-dining restaurant, converting at under 200 THB.
Punjab Grill is a fine-dining Indian restaurant on Sukhumvit Road, part of an international restaurant group.
Its target audience is affluent expat and Thai diners who are local to Bangkok and enjoy fine dining.
Restaurants live on a weekly rhythm: a Tuesday tasting menu and a Sunday brunch need different diners on different days.
The campaigns had to promote each week's specials to the right audience at the right time, and prove their worth across bookings, phone calls and deliveries.
We used Google Search Ads to target relevant key terms and competitor searches from diners deciding where to eat.
For the weekly specials we created multiple Display campaigns, each scheduled to run on different days of the week, and tracked conversions across bookings, phone calls and deliveries.
The numbers
The average conversion cost came in under 200 THB across bookings, calls and delivery orders.
Monthly ad impressions reached almost one million, keeping the restaurant in front of Bangkok's dining audience, and Gmail ads were often the best performers of all.
If your venue's weekly calendar deserves a bigger audience, we can put each night's offer in front of the right diners.
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