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Pruksa Generates Housing Leads Across 10 Projects with Facebook and Google Ads
Lead generation for 'The Plant' housing developments in Bangkok and Chiang Mai, averaging around 650 THB per lead.
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Lead generation for 'The Plant' housing developments in Bangkok and Chiang Mai, averaging around 650 THB per lead.
Pruksa is one of Thailand's largest property developers, and 'The Plant' is its range of modern family housing developments.
Phoenix Media was engaged to generate leads for ten of these projects across Bangkok and Chiang Mai, feeding the sales teams a steady flow of prospective buyers.
Each project needed its own pipeline of enquiries, across two very different markets and multiple price points.
Buying a home is a considered purchase, so the campaigns had to reach genuine home buyers rather than casual browsers, and keep the cost per lead sensible across all ten projects.
We ran a combination of lead form ads and conversion ads on Facebook, alongside search ads on Google to capture buyers actively looking in each area.
For Facebook we used a combination of broad and custom audiences, letting the platform find new buyers while custom audiences kept the campaigns anchored to people already showing interest.
The numbers
Across the ten projects the cost per lead averaged around 650 THB, with most of the leads coming from Facebook.
The mix of lead form ads for volume and search ads for high-intent buyers gave each project a dependable flow of enquiries for its sales team.
If you need a dependable flow of property leads across multiple projects, our team can build a campaign structure to match.
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