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A content-driven SEO programme for Thailand's largest recruitment company, lifting organic traffic and organic conversions by more than 30%.
PRTR is the largest recruitment and outsourcing company in Thailand, connecting employers with candidates across almost every industry.
The company was looking at ways to increase its visibility online and grow enquiries from both clients and candidates.
Recruitment is a two-sided market: the website had to attract employers looking to hire and candidates looking for roles, each searching in very different ways.
Rankings alone would not be enough; the traffic had to convert into registrations and enquiries on both sides.
We developed a content-driven SEO strategy focused on developing and optimising blog articles both on the site and on external publications.
We also performed a full technical audit on the website, implemented the changes needed to meet Google's guidelines, and made adjustments to improve the overall user experience.
The numbers
Over six months, organic traffic increased by 30% and the site reached the top results for 80% of the target keywords.
Crucially, the traffic converted: organic conversions increased by more than 30% over the same period.
If your website has authority but the traffic is not arriving or converting, a content-led SEO strategy can change that.
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