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Premium Handcrafted Brand Expands into Overseas Markets Through SEO and Google Ads
SEO plus Google Shopping and Performance Max that drove profitable US e-commerce growth at 1.63x–4.0x ROAS.
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Home / Case studies / E-commerce
SEO plus Google Shopping and Performance Max that drove profitable US e-commerce growth at 1.63x–4.0x ROAS.
Only One Music Box is a Thailand-based brand specialising in custom-made music boxes. The business has an established local presence, including a physical store, and is known for its premium, personalised products.
Phoenix Media partnered with Only One Music Box to support international expansion, with a focus on increasing online sales from overseas markets, particularly the United States.
Expanding into international markets presented strong competition from established global e-commerce brands offering similar products.
The objective was not only to increase visibility in overseas markets but also to ensure campaigns remained profitable, particularly when managing shipping costs and customer acquisition across different regions.
Phoenix Media implemented a white hat SEO strategy focused on improving the website's structure, optimising on-page content, and developing high-quality backlinks to strengthen domain authority.
Alongside SEO, Google Ads campaigns were launched to capture demand from users actively searching for personalised and gift-related products. This included a combination of search campaigns, Google Shopping, and Performance Max to maximise product visibility and drive e-commerce sales.
The numbers
From an SEO perspective, Only One Music Box achieved consistent top rankings in the United States for core keywords such as custom music boxes, along with strong visibility across a range of related product categories.
Google Ads campaigns also delivered strong commercial performance, generating a return on ad spend of approximately 1.63x – 4.0x through e-commerce sales. This helped support the brand's expansion into overseas markets while maintaining a focus on profitability.
I've worked with PK and the team at Phoenix Media for a number of years now. They've always been very helpful with both online advertising and SEO.
Having an international team based here in Thailand is a great advantage, especially as one of our main target audiences is overseas in Western countries.
If you're looking to grow your e-commerce business through SEO, Google Ads, or international performance marketing campaigns, our team can help develop a strategy tailored to your target markets.
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