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Magic Years Increases Annual Attendance Through Search and Open Day Promotion
Bilingual search, display and Facebook campaigns for an international kindergarten, growing annual attendance by 20%.
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Home / Case studies / Education
Bilingual search, display and Facebook campaigns for an international kindergarten, growing annual attendance by 20%.
Magic Years is an international kindergarten and preschool in Nonthaburi, offering early-years education to local and expat families.
As a relatively new school, it was looking to increase the number of new applications each year and help advertise its open days.
The existing website was dated and hard to use, a poor first impression for parents comparing schools.
Like every school, admissions follow intake windows, so campaigns had to peak at the right moments, the seasonality we plan around for all our education clients.
We developed a new WordPress landing page, designed to give information to new parents in a clear and concise format.
We then built comprehensive Search and Display campaigns targeting nearby international schools and relevant search queries in both English and Thai.
The numbers
Using a combination of Google Search and remarketing, along with targeted Facebook Ads, the school generated conversions at around 325 THB.
With successful open day promotions, the school increased its annual attendance by 20% over twelve months.
If your school's open days deserve a bigger audience, we can fill them.
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