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Jobs Worker Service Converts B2B Demand Through Content and Search
Almost 4,000 website conversions at 102 THB each for Thailand's leading HR provider for foreign workers.
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Almost 4,000 website conversions at 102 THB each for Thailand's leading HR provider for foreign workers.
Jobs Worker Service is a leading HR provider helping Thai businesses employ foreign workers legally and efficiently.
The company wanted to increase its online visibility and the number of enquiries coming through its website.
The main challenge was ensuring the campaigns reached the right B2B audience, which included business owners and HR managers rather than the workers themselves.
Regulations around foreign employment also change regularly, which meant the audience needed timely, trustworthy information as much as a service provider.
We used content marketing across premium publishers to reach the audience and raise awareness of upcoming legal changes.
This was combined with a content-driven SEO campaign and a comprehensive Search Ads campaign to acquire leads in both the short and long term, while Facebook targeting reached HR managers and business owners directly.
The numbers
After three months the site achieved top-five positions for 80% of the target keywords, which led to a 32% increase in organic traffic.
Overall the campaigns produced almost 4,000 conversions through the website at a cost per acquisition of just 102 THB.
If your buyers are business owners and managers, we can put the right content and ads in front of them at the right moment.
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