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IQ Fitness Signs 300 Members in 60 Days for a New Bangkok Gym
A launch target of 300 members in 90 days, reached a month early through Facebook and search campaigns.
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A launch target of 300 members in 90 days, reached a month early through Facebook and search campaigns.
IQ Fitness opened as a brand-new fitness centre on Sukhumvit Road, positioning itself as affordable fitness for everyone.
The target was ambitious for a gym nobody had heard of: 300 new members signed up within the first 90 days.
A new gym has no brand searches, no member referrals and no reviews, everything has to be created from a standing start.
Bangkok's fitness market is also crowded, with big-chain gyms spending heavily on the same audience.
We created multiple Facebook campaigns using Awareness, Messenger and Lead Generation objectives, so prospects could start a conversation in whichever way suited them.
A Google Search campaign captured brand searches as awareness grew, along with niche local terms like gym near Sukhumvit.
The numbers
The gym reached 300 members within 60 days, hitting its 90-day target a full month early.
Messenger ads worked best of all, at a cost of just 30 THB per message conversation started.
Opening a new location? We can build the launch campaign that fills it.
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