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From three or four enquiries a week to a 4% paid-search conversion rate at under 550 THB per enquiry, across Thailand's largest language school network.
Inlingua is a well-established language school, part of a global network, with 19 locations across Thailand.
Despite its scale, the school's dated website was generating only three to four enquiries per week.
The existing website was outdated and unresponsive on mobile, exactly where most prospective students were searching.
Sending paid traffic to a site that could not convert it would have wasted the budget before the campaigns had a chance.
Rather than wait for a full rebuild, we created a new dedicated landing page for the Google Ads campaign.
We built a comprehensive Search campaign in both English and Thai, supported by eye-catching animated HTML5 ads for remarketing.
The numbers
Paid search traffic converted at 4%, with a cost per conversion under 550 THB, transforming the school's enquiry volume.
The data also revealed when prospects were most responsive: the best results came through mobile devices between 10am and 1pm, Monday to Friday, insight that now shapes the media schedule.
If your website is holding your campaigns back, a dedicated landing page can unlock results long before a full rebuild.
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