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IBEX Fitness Cuts Its Cost per Sale to ฿35 with Shopping and Dynamic Remarketing
An account restructure, Product Listing Ads and dynamic remarketing that took click-through rate from 1% to 7%.
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Home / Case studies / Retail
An account restructure, Product Listing Ads and dynamic remarketing that took click-through rate from 1% to 7%.
IBEX Fitness manufactures and distributes high-quality cross-fit and strength equipment across Thailand, selling directly through its online store.
The client had been running their own Google Ads account but was struggling to convert the spend into sales.
The existing account gave little control over which products received budget, and the ads were reaching shoppers too loosely to convert.
With equipment ranging from small accessories to full rigs, relevance per product category was everything.
We restructured the existing ad account to give more control and better relevance to each product category.
We created a new Google Shopping campaign to feature in Product Listing Ads, and a dynamic remarketing campaign to show product ads to visitors who did not purchase first time.
The numbers
The restructure lowered the search cost per click by 60% and increased click-through rate from 1% to 7%.
Shopping ads averaged a CPC of 1.9 THB with a 6% conversion rate, resulting in a cost per sale of just under 35 THB. Dynamic remarketing also performed well, with a CTR over 1% and cost per conversion around 350 THB.
Running your own ads but not seeing sales? We can restructure the account around what converts.
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