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English Gang Launches Online English Lessons for Thai Children
A launch strategy for a brand-new online learning platform, delivering parent registrations at under 300 THB.
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Home / Case studies / Education
A launch strategy for a brand-new online learning platform, delivering parent registrations at under 300 THB.
English Gang is an online learning platform offering live English lessons to Thai children, taught from home by native-speaking teachers.
As a new business, the initial objective was to get parents registered and free English assessments booked.
Search terms around 'learn English' are extremely broad and expensive, dominated by schools, apps and tutoring services of every kind.
Competing head-on for those keywords would have burned the launch budget with little to show for it.
Instead of bidding on broad search terms, we used a mixture of Display, Remarketing and social media advertising to reach parents at the lowest possible cost.
The assessment, a free, low-commitment first step, was the centrepiece of the campaigns: an easy yes for a curious parent.
The numbers
New registrations were achieved at under 300 THB each.
The assessment proved the right hook: 90% of customers who registered for an assessment ended up booking classes.
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