Home / Case studies / Property
Fresh creative, a new landing page and Thai-language investment keywords that delivered qualified buyer leads for under 600 THB.
Elysium Residences is Pattaya's only super-luxury condominium development, offering a small number of premium beachfront units.
With 50% of the units already sold to foreign customers, the developer engaged Phoenix Media to sell the remaining fourteen units to Thai residents.
The client had run their own Facebook campaign for the previous six months, so the local audience had already seen the obvious creative angles.
Reaching Thai buyers meant repositioning the development as an investment opportunity, not just a holiday home for foreigners.
We came up with new ad creatives and target audiences to break away from the fatigue of the previous campaign, and created a new conversion-friendly landing page.
Alongside the social campaigns, we launched a Google Search campaign built around Thai-language investment keywords to reach buyers researching where to put their money.
The numbers
The campaigns produced good quality investment leads for under 600 THB per lead.
Sales progressed on target to sell the remaining units by the development's completion date.
If your development needs a new audience or a fresh angle, we can rebuild the creative, the landing page and the targeting around it.
Contact usKeep exploring
For more detailed information on our services and results, request our company profile below.
