UK Catering Trailer Manufacturer Increases Enquiries Through Search Marketing

Search results for catering trailers are highly competitive, with a mix of manufacturers, classified listing websites, forums, and informational content competing for visibility.

There are also many different search terms used within the industry, including variations such as catering trailers and food trucks. This made it important to distinguish between users looking to buy a trailer and those simply searching for places to eat. The objective was to target high-intent users and attract enquiries from potential buyers rather than general search traffic.

The Google Ads campaign delivered immediate results, generating enquiries at an average cost per lead of around £14. The majority of leads came through phone calls, which were effectively tracked using Google's call tracking capabilities.

From an SEO perspective, the campaign achieved strong organic performance, with top three rankings secured for 90% of target keywords within six months. This included broader variations such as food trucks and specific trailer categories, expanding the reach beyond initial keyword targets.

As a result, the website saw a 151% increase in organic traffic compared to the previous year, helping drive a consistent pipeline of enquiries from across the UK.