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Targeted Meta and Google campaigns that filled open days, private tours, and lead-gen guide downloads.
The Australian International School Bangkok, established over 20 years ago, is a well-established international school with multiple campuses across the city. The school has built a strong community of both expatriate families and local Thai families seeking an international education.
Phoenix Media partnered with the Australian International School Bangkok to support student recruitment through targeted digital marketing campaigns aimed at families researching international school options in Bangkok.
The Australian International School Bangkok was looking for support in promoting the school more effectively online and attracting enquiries from families interested in international education.
A key objective was to promote open day events and private campus tours to the right audience. During periods when on-site visits were not possible due to lockdown restrictions, the school also needed alternative ways to engage prospective parents and continue generating enquiries.
Phoenix Media recommended promoting the school's events through targeted Meta (Facebook) advertising, allowing campaigns to reach families most likely to be interested in international education in Bangkok.
Engaging creatives were developed to promote both open day events and private tours. During lockdown periods, we also introduced lead generation campaigns encouraging parents to download useful information such as the school fee structure.
Alongside the social media campaigns, Google Ads were implemented to ensure the school remained visible for parents actively searching online for international schools in Bangkok.
The numbers
The creative
The campaigns successfully generated registrations for both open day events and private campus tours, helping the school connect with families actively considering international education in Bangkok.
The information guide download campaign proved particularly effective, providing a new way to generate enquiries during periods when parents could not visit the school in person.
Google search campaigns also helped capture high-intent enquiries by targeting very specific education-related keywords, achieving a strong click-through rate while continuing to generate new enquiries for the admissions team. In addition, Phoenix Media helped develop a brand guideline document to support the school's future marketing and design work.
We've really enjoyed working with the Phoenix Media team over the past several years. They've been a valuable partner in building our online presence, especially across Google and social media, helping us reach more families and drive enrolments.
They're approachable, responsive, and great communicators—always available to support us whenever needed. We'd happily recommend their services to any business looking for a reliable and effective marketing partner.
If you're looking to promote your organisation through targeted Meta (Facebook) and Google advertising, or build a stronger brand presence online, our team can help develop a campaign tailored to your audience.
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