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Ongoing Digital Marketing and Website Support for AISL Harrow Schools
A six-year digital partnership spanning marketing, websites, and ongoing support across the Harrow Schools network in Asia.
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A six-year digital partnership spanning marketing, websites, and ongoing support across the Harrow Schools network in Asia.
AISL Harrow Schools represent the Asian network of Harrow International Schools, part of one of the world's most established and respected education groups.
Phoenix Media has partnered with AISL Harrow since 2020, supporting a wide range of digital initiatives across their schools. This includes marketing campaigns, website development, and ongoing technical support across multiple projects and locations.
One highlight of the partnership was the launch of Harrow Appi, the first Harrow school in Japan. The goal was to raise awareness of the new school and drive registrations for its online launch event, targeting affluent parents of children aged 11 to 18 interested in an international British boarding school.
We used a combination of Google, Facebook and programmatic advertising, separating audiences and budgets into three tiers. Search and conversion ads handled the event registrations, while the programmatic campaign delivered maximum reach among parents in high socio-economic groups at an average CPM of 16 THB.
The launch generated over 600 event registrations at an average cost per lead of 800 THB, reaching more than 11 million impressions and bringing over 8,000 visitors to the website.
Rob and the team at Phoenix Media have been supporting us since 2020 across both our international schools and various educational projects, covering everything from marketing to website development and ongoing digital support.
We've always been happy with the communication and the level of service provided. The team is reliable, responsive, and always willing to support us when needed, even for last-minute or urgent requests.
We would happily recommend Phoenix Media to any organisation looking for a dependable digital partner.
If you're looking for a reliable partner to support your marketing, websites, and ongoing digital projects, our team can help deliver flexible solutions tailored to your organisation.
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