Home / Case studies / B2B
From no online marketing to a qualified B2B pipeline across Thailand, the UAE and Australia, with 90% of leads rated very good quality by the client.
Abuzz provides digital wayfinding solutions, the interactive directories and touch screens that help visitors navigate shopping centres and large venues.
The company wanted to increase the number of B2B leads coming through its website across several regions, including Thailand, the UAE and Australia.
Abuzz had never done any online marketing before, so there was no historical data to build on and no proven keywords to start from.
Wayfinding is a narrow B2B niche: the audience is small, searches are infrequent, and every enquiry needed to reach a genuine decision-maker, which is a very different challenge from consumer lead generation.
We started with a Google Search campaign to establish which terms and regions produced enquiries. Once leads began to flow, we developed a new landing page to increase conversion rates.
In the second phase we launched an SEO campaign built around the best-performing target keywords proven by the ads, so organic effort went only into terms with demonstrated commercial value.
The numbers
The Google Ads campaign performed particularly well in Australia and the UAE, with a cost per lead of around 1,000 THB.
The SEO campaign began reaching page one after three months and started generating organic conversions. Most importantly, 90% of the leads were classed as very good quality by the client.
If you sell to a narrow B2B audience across several markets, we can help you find the keywords that produce real enquiries.
Contact usKeep exploring
For more detailed information on our services and results, request our company profile below.
