Our 8 part guide on all aspects of SEO, from how search engines work to the effects of UI and UX.
Search engine optimisation (SEO) continues to be a priority for all businesses with a website, as it offers the best long-term solution to boost visibility, brand awareness, and revenue through search engines. This makes SEO an essential consideration for many businesses that rely on online visibility to help get their company noticed.
However, not all website builders are equal when it comes to SEO, potentially leaving you struggling to rank your site well. There are two main factors that help determine whether a website builder is good for SEO:
- Accessibility: Onsite SEO involves customising your website to make it more helpful to Google and other search engines. This means that platforms with limited customisation options are probably best avoided.
- Performance: How quickly a website loads is one of the key metrics for determining how well a website ranks. Unfortunately, this rules out some of the ‘easy’ to use platforms because they are coded for ease of use, rather than performance.
WordPress for SEO
WordPress has been a popular choice in the SEO business for a long time, thanks largely to the powerful SEO plugins and flexibility it offers.
WordPress sites can be integrated with SEO tools such as Yoast. This plugin offers a range of features that help WordPress site owners optimise their websites for Google and other search engines. For example, the Yoast SEO plugin will help you optimise content to make it easier for Google to read.
The platform itself also allows users to easily modify or update their URLs, content titles on SERPs, meta descriptions and add alt tags to photos. WordPress also impresses when it comes to website speed, which is a key consideration for search engines when ranking. These factors, and more, help make the platform a good choice for people who want their website to rank well.
Joomla for SEO
Joomla is another popular platform, similar to WordPress in many ways and offers strong SEO performance. This platform’s excellent SEO is thanks largely to tools and customisation options that help ensure your website is well-optimised.
While Joomla does offer many useful features and tools and will help your website rank well, it’s not as user-friendly as other options, including WordPress. This means that although the platform makes a good choice for experienced web developers, beginners might be better off looking at alternatives.
Shopify for SEO
Shopify is the top choice for eCommerce companies of all sizes, including those building a store for the first time.
This platform supports the building and hosting of online stores. You can also take advantage of their Shopify POS to market your products in person. It is a great option for both beginners and seasoned eCommerce experts thanks to its range of tools that help you build and manage an online store. Shopify is also popular thanks to its strong SEO performance.
Shopify users can also access helpful SEO features like blogs that help you add content to your site. The platform also offers structured data, which enables search engines to understand the context of data better and enables online users to arrive at accurate results faster.
Given that an increasing number of online consumers are using eCommerce sites on their mobiles, it does help that Shopify supports this with its mobile-friendly sites and generous app store options. The platform also does much to support its users with a blog where eCommerce experts share their expertise, easily reachable customer service representatives, and an Academy where you can take courses to sharpen your SEO and eCommerce knowledge.
Overall, Shopify is one of the best options available in terms of SEO for ecommerce sites, which has helped many online stores grow their business. It is also packed with other features that will help make your company successful.
Wix for SEO
Wix is one of the most popular website builders available, meaning its best if we cover it in this blog. Much of the reason for the platform’s popularity is the easy-to-use drag-and-drop tools that help to make it easy for non-experts to build a great-looking, fully functional website.
Wix is also often touted as a great option for SEO beginners, with easy-to-use guides that help take you through the basics. However, while WIX might have easy-to-use SEO features, it still falls short when it comes to helping websites rank.
One of the main reasons for the platform’s poor SEO performance is the lack of customisation options. For example, it doesn’t have canonical tags, you cannot customise your sitemaps, and offers limited h-tags. This lack of options makes it difficult to optimise your website, meaning Google is less likely to rank your site over other, better-optimised alternatives.
Another reason WIX struggles with SEO is that the drag-and-drop features and other tools cause code bloat. Code bloat basically means the code is longer and more complex than it needs to be, making it harder for Google to crawl. As such, Google can’t always get the information about your website it needs, while code bloat can also make your pages slower to load.
While WIX is often portrayed as an excellent option for SEO beginners, it’s certainly not a great option for people who need results. And while Wix is aware of the issue and has made efforts to improve SEO on its platform, it still lags behind the rest. The company may be able to catch up at some point in the future, but for now, it’s best to look elsewhere if SEO is important to you.
Above is just a small selection of some of the most common options available, and which works best for you depends on numerous factors, including SEO.
It’s always a good idea to do your research first and try to avoid taking a platform’s word for it because they will want to present their offerings in the best possible light. And when looking for a good SEO website, remember that you will need many features to help you customise your site as much as possible to enhance its optimisation. A website that loads as quickly as possible is another essential consideration.
Access to customisation options will sometimes come at the expense of usability, but you can learn how to use most features if you have the time. Build a website that’s optimised for SEO and loads quickly, and you will boost your chances of running a successful company.
If you’re looking for some advice on which website platform you should use, speak to one of the team at Phoenix Media today for a free consultation.