Keywords – target or exclude users based on what Keywords they have interacted with.
Lookalikes – target new users who are similar to an accounts existing followers.
Interests – groups or preset interests, based on twitter users’ engagement.
Movies and TV shows – reach users who have engaged in a specific Movie or TV show.
Events – a list of event types that are available to target, such as Sporting or Political events.
Conversational Topics – People who have engaged or looked at a Tweet about a particular conversational topic.
Remarketing – As with most channels, Twitter has its own Pixel that can be installed on any website or app, and used to create events and remarketing audiences