Custom Campaign strategy
Keyword and Hashtag Research
Ads in English or Thai
Business Profile and Ad Account Creation
Custom Ad Design
If you’re looking for some advice on Twitter Ads or would like a proposal, please get in touch by submitting the form below.
Reach your audience when they are most engaged, with Ads on Twitter
Twitter Ads allow you to connect with the 300M strong audience that current use twitter for their everyday social networking. As with other Social Media Advertising, there are various campaigns available depending on your marketing objective. Twitter Ads will show with a ‘Promoted’ label at the bottom of the Ad to show users this post is paid, and will generally appear in feeds after every 5 organic tweets.
Ads on Twitter work in a similar way to Ads on Facebook or Instagram. Every campaign will start with the various options for choosing your campaign objective. These are divided into the three stages of the customer journey, Awareness, Consideration and Conversion. Once you have decided on your chosen objective, the next step is to set up your audience targeting. This can include the standard demographics, Age, Gender, Location, Language etc.
There are some targeting features that are unique to Twitter ads, for advertisers looking to get the best performance from their campaigns they should familiarize themselves with the below options –
Keywords – target or exclude users based on what Keywords they have interacted with.
Lookalikes – target new users who are similar to an accounts existing followers.
Interests – groups or preset interests, based on twitter users’ engagement.
Movies and TV shows – reach users who have engaged in a specific Movie or TV show.
Events – a list of event types that are available to target, such as Sporting or Political events.
Conversational Topics – People who have engaged or looked at a Tweet about a particular conversational topic.
Remarketing – As with most channels, Twitter has its own Pixel that can be installed on any website or app, and used to create events and remarketing audiences
This question is relative as it will depend on the type of campaign and target audience. However, to compare benchmark stats with Ads on Facebook, the CPM on Twitter is on average 5x higher than that on Facebook.
Although Twitter does not quite have the reach of Facebook in Thailand yet, its users are engaged and passionate about being part of a conversation. Targeting options on Twitter are also unique, giving advertisers the options to target more specific Keywords, rather than broader interest groups.
In summary, Twitter Ads are a great way to reach an audience who are passionate about a particular subject. The various campaign options and targeting allows advertisers to be super specific on the topics of discussion, so if you really know your audience and their interests, Twitter Ads might be the perfect platform for you to reach them.
We have been working with Phoenix Media for the past 12 months, we are very happy with the performance and service from Rob and the team. 24 hours support in everthing. Thank you so much for your help.
We have been working with Phoenix Media for the past 12 m...
Transparency is key in digital marketing, and Phoenix is all about opening up and showing you exactly what they are doing and why they are doing it. They take ownership of your project as if it was theirs. Highly recommended.
Transparency is key in digital marketing, and Phoenix is ...
I have been working with Rob and the team at Phoenix Media for my new E-Commerce business, their support and technical knowledge is excellent.
I have been working with Rob and the team at Phoenix Medi...
I’ve worked with Phoenix media to promote Jamie’s Italian restaurant for over a year and always had really helpful and constructive service and results. Would highly recommend
I’ve worked with Phoenix media to promote Jamie’s Ita...
Seriously the best in bkk and more notably all of SE Asia….they are professional, timely, cost efficient and they get result….10 stars, i couldn’t be happier.
Seriously the best in bkk and more notably all of SE Asia...
Big thanks to the team ; Khun Fern and Khun Kae for your great support and responsiveness. We do appreciate your excellent service, and surely will spread the words through the network.
Big thanks to the team ; Khun Fern and Khun Kae for your ...
