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Short video content has taken the world by storm with social networking app TikTok taking the lead as the fastest-growing social platform in the world with over 1 billion monthly active users. It has even inspired the other top social media platforms like Facebook and YouTube to introduce short video content as part of their offering.
The rise of TikTok in Thailand is clearly demonstrated by the over 10 million downloads its app has already registered and its having surpassed veteran Instagram in app store rank. Its widespread popularity now means that brands have become increasingly reliant on it to connect directly with consumers. For any Thai brand trying to develop an effective marketing strategy now, running TikTok Ads must be a key consideration.
Draws on Influencer Marketing
Many businesses in Thailand have come to realise that working with influencers can be a great way to connect with potential customers that are genuinely interested in what they have to offer. Influencers thrive on creating organic content that online users feel is more genuine. This respect of their opinions means that the products and services they showcase are viewed more positively than commercial ads. Influencers are a great way to make ad content more refreshing and relevant.
User Engagement
When it comes to online marketing, the best results come from high user engagement. TikTok subscribers are highly active, with 90% visiting the app several times a day. This means that businesses that invest in TikTok ads can expect higher viewership numbers. These users have also been found to be more likely to respond to ads that incorporate consumer advocacy. This means using existing consumers as part of the content.
Simplicity
TikTok provides an easy way to create and post videos. For smaller businesses that do not have a large marketing budget, the tools provided allow them to publish content just as easily as big brands. Relying on creativity and authenticity, they can cultivate a strong following and even go viral. Your content does not have to be polished or over-the-top expensive. Simplicity, humour, and imagination thrive best in this environment.
Diversity
There is a misconception that TikTok is only popular with younger audiences. In reality, you will find that even millennials, GenX, and Boomers make up a large part of the audiences, offering a diversity that many businesses can exploit for profitable marketing. It is also highly popular with both men and women and has achieved such global popularity that is helpful to brands looking to broaden their outreach.
When creating content for TikTok, you will want to keep it simple. You have less than 60 seconds to make an impression and authenticity, originality, and creativity will be what shines through.
Even as you look to promote your brand, do not make it the focus of your content. Lead with entertainment to capture attention before incorporating any promotion.
Also, try to vary your content and how it is displayed to keep attracting audiences to watch.
If looking for ideas, gain inspiration from whatever content is currently trending. The app’s algorithms
prioritize content that is most popular so you should be able to easily determine what is garnering the most views.
Establish partnerships with creators and influencers who can help develop content around your products and services and relate to your industry. Their experience and understanding of what appeals to audiences in their niche can help boost brand awareness and recognition.
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