TikTok Best Practices
When creating content for TikTok, you will want to keep it simple. You have less than 60 seconds to make an impression and authenticity, originality, and creativity will be what shines through.
Even as you look to promote your brand, do not make it the focus of your content. Lead with entertainment to capture attention before incorporating any promotion.
Also, try to vary your content and how it is displayed to keep attracting audiences to watch.
If looking for ideas, gain inspiration from whatever content is currently trending. The app’s algorithms
prioritize content that is most popular so you should be able to easily determine what is garnering the most views.
Establish partnerships with creators and influencers who can help develop content around your products and services and relate to your industry. Their experience and understanding of what appeals to audiences in their niche can help boost brand awareness and recognition.