Search Advertising is more commonly referred to as Google AdWords, or Pay Per Click Advertising (PPC), the latter being more of a bidding strategy rather than a form of advertising. Search advertising is great for targeting customers at the exact time they are looking for your product or service. With Google AdWords in Thailand, you only pay when someone clicks through to your website or clicks an Ad extension such as a phone call or sitelink.
There are many factors which will determine the effectiveness of a Search Campaign, for existing advertisers our AdWords Management team will review your account and determine if it’s necessary or not to rebuild the campaign, as the historic data of a campaign can affect its performance sometimes it is beneficial to start over if the campaign has performed poorly in the past.
Using the correct keywords is pretty obvious, however we also consider what ‘Match Type’ each keyword should come under. The four different match types are;
This is the default match type, and will show your ad to a Broad section of searches including misspellings, synonyms, related searches, and other relevant variations.
Broad Match Modifier
Use this match type will ensure your Ad shows only when all the terms in your search or close variation of your keywords are used in any order including misspellings, singular and plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”),