Remarketing or retargeting is the process of showing ads to people who’ve visited your website or used your mobile app. When visitors leave your website without making a purchase or enquiry, remarketing helps you reconnect with them by showing relevant ads across multiple devices. Remarketing lets you advertise to customers whilst they are most likely to buy; we can tailor your adverts to show relevant information and bring them back to the pages they previously shown interest in. At Phoenix Media, we offer remarketing over a number of different channels including:
Google Display Network (GDN) & Other Ad Exchanges
Google Remarketing is the most common form of remarketing. We use specific remarketing lists to create our audience, and target them through websites that are part of advertising networks.
Using the Facebook Pixel we are able to show Ads to your audience whilst they use Facebook & Instagram.
Available through Google Remarketing and Facebook, Dynamic remarketing allows us to show ads that dynamically change to show products and services a visitor has previously visited on your website.