Programmatic Display Advertising
For most digital marketers, Programmatic Advertising is usually referring to Programmatic Display, similar to the Google Display Network, a programmatic DSP uses a more advanced form of artificial intelligence (AI) and opens up the opportunity for advertising placements across a huge number of Ad Exchanges and network inventory (along with the standard Google Display Network) with a more precise, data-driven way to target an audience.
Hyper Location Targeting
Hyper Location Targeting allows us to pinpoint an area on the map, this could be a shopping mall, fast-food chain or condominium building. We can then target users with Ads whilst they are in a given location or build audiences based on locations they have previously visited.
There are lots of different formats and creatives available with Programmatic Display. Depending on the campaign objective and target audience these can range from Interactive Ads designed for engagement, to Dynamic ads which will serve a different message depending on external data.