Programmatic Display Ads

We combine programmatic, big data, research and digital media into a powerful platform to create and reach unique audience segments.

  • Access to Over 45 Ad Exchanges
  • Rich Media Creatives
  • Cross Platform Targeting
  • Hyper Location Targeting
  • Footfall Tracking

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WHAT WE DO

Programmatic Display Advertising

For most digital marketers, Programmatic Advertising is usually referring to Programmatic Display, similar to the Google Display Network, a programmatic DSP uses a more advanced form of artificial intelligence (AI) and opens up the opportunity for advertising placements across a huge number of Ad Exchanges and network inventory (along with the standard Google Display Network) with a more precise, data-driven way to target an audience.

Hyper Location Targeting

Hyper Location Targeting allows us to pinpoint an area on the map, this could be a shopping mall, fast-food chain or condominium building. We can then target users with Ads whilst they are in a given location or build audiences based on locations they have previously visited.

Rich Media

There are lots of different formats and creatives available with Programmatic Display. Depending on the campaign objective and target audience these can range from Interactive Ads designed for engagement, to Dynamic ads which will serve a different message depending on external data.

If you’re just delving into the world of Programmatic here are a few variations that you’re likely to come across.

Demand Side Platform (DSP) – A DSP is where advertisers build and manage campaigns. There are many DSP platforms available, DoubleClick for example, however, most will require some form of partnership and minimum spend agreed.

Programmatic Direct – An automated way to buy a specific amount of Ad Inventory, a bit like if you were to negotiate with an advertising website yourself, however, this involves no human interaction.

Real-Time Bidding – RTB is the process where an Impression is bought and sold in the blink of an eye, via a programmatic auction. Unlike Programmatic Direct, RTB will calculate data based on hundreds of potential advertisers with the Impression going to the highest bidder.

Private Auctions (PMP) – Premium Ad space that is available through an RTB auction by invitation only, where the buyers are pre-approved by the publisher.

Programmatic Marketing has been a buzzword for Digital Marketers in Bangkok over recent years, however, few have first-hand access to true programmatic DSP’s.
If you’re looking at ways Programmatic Display can benefit you, get in touch with one of our consultants today.

We have been working with Phoenix Media for the past 12 months, we are very happy with the performance and service from Rob and the team. 24 hours support in everthing. Thank you so much for your help.
Sara - Marketing Manager
First Fertility
Transparency is key in digital marketing, and Phoenix is all about opening up and showing you exactly what they are doing and why they are doing it. They take ownership of your project as if it was theirs. Highly recommended.
Rob - Founder
English Gang
I have been working with Rob and the team at Phoenix Media for my new E-Commerce business, their support and technical knowledge is excellent.
Tom – Director
Zelodo
I've worked with Phoenix media to promote Jamie's Italian restaurant for over a year and always had really helpful and constructive service and results. Would highly recommend
Sarah - General Manager
Jamie's Italian
Seriously the best in bkk and more notably all of SE Asia....they are professional, timely, cost efficient and they get result....10 stars, i couldn't be happier.
Kairon – Founder
Dynasty Goddess
Big thanks to the team ; Khun Fern and Khun Kae for your great support and responsiveness. We do appreciate your excellent service, and surely will spread the words through the network.
Soonie – Founder
Black Rice Travel
Brands We've Worked With
Brands We've Worked With
CONTACT

We’d love to hear from you

If you’re looking for some help with your digital marketing feel free to swing by our office or leave us a message below and one of our consultants will get back to you.

Office: +66 (0)2 038 5400
Tel Eng: +66 (0)98 989 0203
Tel Thai: +66 (0)64 935 6673
Email: info@phoenixmedia.co.th
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Mobicom 3, 101 Soi Phraphinit Soi 7, Naradhiwas Rajanagarindra Rd, Thung Maha Mek, Sathon, Bangkok 10120