What is a landing page?
A landing page is the first point of contact between your product or service and your online audience. Separate from the main home page, it’s a dedicated space for capturing information, in exchange for a reward like a discount code, free download, or other offers.
The best performing landing pages will offer a seamless transition from the initial advertisement to the conversion point. It should be fast loading, mobile friendly and present content in an easy to consume format.
The advantages of a good landing page
At Phoenix Media, we have shown a good landing page can increase conversion rates by up to 40% compared to a standard website.
By increasing your conversion rate, you will lower your cost per conversion, and ultimately get better campaign results. As landing pages are often campaign specific, it also allows advertising agencies to have more control on what information is on the page, and how it is laid out, whereas making changes to a business main website can sometimes be difficult.
At Phoenix Media we have tried and tested landing page designs that can be quickly developed and integrated into you advertising campaign.