Instagram Ads for Shopping and eCommerce
As the ad creatives are largely based on good imagery and coupled with the target audience being mainly female, Instagram Ads are a great choice for many businesses looking to sell their products online. Although Facebook has not yet integrated a checkout function into the platform, shops often use Instagram along with its messenger service to handle enquiries and take orders manually. As many smaller shops in Thailand accept Cash on Delivery, or payment via Bank transfer, many shops have eliminated the need for an online checkout process.
Another way to use Instagram Ads to sell products online is to use a CPAS account linked to a popular market place platform such as Shopee or Lazada. This enables your product feed to be directly linked to you Instagram Ad account so shoppers can browse all of your products (on Instagram) and checkout using their existing account.
Why choose Phoenix Media?
Marketing on Instagram is an important part of nearly all of our digital marketing campaigns. Its serves as a great way to reach our target audience and also delivers well on performance based campaigns.
At Phoenix Media we customize our strategies based on our clients requirements and KPIs, we are a certified Facebook and Instagram marketing agency since 2016.