WHAT WE DO
With over 16 Million active monthly users, Instagram has become a hugely popular channel for Social Media in Thailand. Therefore it’s an important channel advertisers and agencies to use as part of an overall marketing strategy. Ads on Instagram are controlled through the Facebook business manager, as Instagram is a much more visual platform campaigns are often tailored to suit Instagram placements specifically.
Why use Instagram advertising?
Instagram marketing is a fantastic way to reach your audience in a variety of different formats. As with Facebook Ads, you can structure your campaign on each stage of the customer journey (Awareness, Consideration, Conversion, Loyalty). Once the objective has been decided on, the next step is to identify which type of audience to target. This can be any of the hundreds of preset audience interests available along with demographics such as Age, Location and Gender, or a custom audience, using various data sources.
As with most social platforms, Instagram advertising will largely rely on having a good creative (image or video). Unlike Ads on Facebook, the caption on Instagram appears underneath the banner and is much less prominent, hence the platform being much more reliant on having eye catching creatives with much less emphasis on a written caption.
Instagram Ads for Shopping and eCommerce
As the ad creatives are largely based on good imagery and coupled with the target audience being mainly female, Instagram Ads are a great choice for many businesses looking to sell their products online. Although Facebook has not yet integrated a checkout function into the platform, shops often use Instagram along with its messenger service to handle enquiries and take orders manually. As many smaller shops in Thailand accept Cash on Delivery, or payment via Bank transfer, many shops have eliminated the need for an online checkout process.
Another way to use Instagram Ads to sell products online is to use a CPAS account linked to a popular market place platform such as Shopee or Lazada. This enables your product feed to be directly linked to you Instagram Ad account so shoppers can browse all of your products (on Instagram) and checkout using their existing account.
Why choose Phoenix Media?
Marketing on Instagram is an important part of nearly all of our digital marketing campaigns. Its serves as a great way to reach our target audience and also delivers well on performance based campaigns.
At Phoenix Media we customize our strategies based on our clients requirements and KPIs, we are a certified Facebook and Instagram marketing agency since 2016.
Harrow International School Japan
Opening in 2022, Harrow International School were looking for help promoting their online launch event. Using a combination of Facebook objectives, we targeted users in multiple locations worldwide which resulted in over 1,000 attendees for their online launch event.
Per Event Registration
Target Audience Reached