Instagram (Facebook) Certified Experts
Shopee and Lazada Integration
Unlimited Custom Ad Design
Work inline with your existing Content Strategy
Full Funnel Marketing Campaigns
If you’re looking for some advice on Instagram Ads or would like a proposal, please get in touch by submitting the form below.
Let us help bring your product to market by connecting with over 1B users on Instagram.
Therefore it’s an important channel advertisers and agencies to use as part of an overall marketing strategy. Ads on Instagram are controlled through the Facebook business manager, as Instagram is a much more visual platform campaigns are often tailored to suit Instagram placements specifically.
Why use Instagram advertising?
Instagram marketing is a fantastic way to reach your audience in a variety of different formats. As with Facebook Ads, you can structure your campaign on each stage of the customer journey (Awareness, Consideration, Conversion, Loyalty). Once the objective has been decided on, the next step is to identify which type of audience to target. This can be any of the hundreds of preset audience interests available along with demographics such as Age, Location and Gender, or a custom audience, using various data sources.
Ad Creatives
As with most social platforms, Instagram advertising will largely rely on having a good creative (image or video). Unlike Ads on Facebook, the caption on Instagram appears underneath the banner and is much less prominent, hence the platform being much more reliant on having eye catching creatives with much less emphasis on a written caption.
Instagram Ads for Shopping and eCommerce
As the ad creatives are largely based on good imagery and coupled with the target audience being mainly female, Instagram Ads are a great choice for many businesses looking to sell their products online. Although Facebook has not yet integrated a checkout function into the platform, shops often use Instagram along with its messenger service to handle enquiries and take orders manually. As many smaller shops in Thailand accept Cash on Delivery, or payment via Bank transfer, many shops have eliminated the need for an online checkout process.
CPAS Campaigns
Another way to use Instagram Ads to sell products online is to use a CPAS account linked to a popular market place platform such as Shopee or Lazada. This enables your product feed to be directly linked to you Instagram Ad account so shoppers can browse all of your products (on Instagram) and checkout using their existing account.
Why choose Phoenix Media?
Marketing on Instagram is an important part of nearly all of our digital marketing campaigns. Its serves as a great way to reach our target audience and also delivers well on performance based campaigns.
At Phoenix Media we customize our strategies based on our clients requirements and KPIs, we are a certified Facebook and Instagram marketing agency since 2016.
We have been working with Phoenix Media for the past 12 months, we are very happy with the performance and service from Rob and the team. 24 hours support in everthing. Thank you so much for your help.
We have been working with Phoenix Media for the past 12 m...
Transparency is key in digital marketing, and Phoenix is all about opening up and showing you exactly what they are doing and why they are doing it. They take ownership of your project as if it was theirs. Highly recommended.
Transparency is key in digital marketing, and Phoenix is ...
I have been working with Rob and the team at Phoenix Media for my new E-Commerce business, their support and technical knowledge is excellent.
I have been working with Rob and the team at Phoenix Medi...
I’ve worked with Phoenix media to promote Jamie’s Italian restaurant for over a year and always had really helpful and constructive service and results. Would highly recommend
I’ve worked with Phoenix media to promote Jamie’s Ita...
Seriously the best in bkk and more notably all of SE Asia….they are professional, timely, cost efficient and they get result….10 stars, i couldn’t be happier.
Seriously the best in bkk and more notably all of SE Asia...
Big thanks to the team ; Khun Fern and Khun Kae for your great support and responsiveness. We do appreciate your excellent service, and surely will spread the words through the network.
Big thanks to the team ; Khun Fern and Khun Kae for your ...
