Google Shopping Ads

Get ahead of the competition with our Google Shopping and eCommerce Solutions

  • Product Feed Setup and Optimisation
  • Specialist software to enhance programmatic bidding
  • Google Merchant Center Creation
  • eCommerce Tracking
  • Dynamic Remarketing Ads

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WHAT WE DO

Google Shopping Ads in Thailand represent a relatively new way for eCommerce stores to advertise online. The format of a Google Shopping or Product Listing Ads (PLAs), is similar to eBay or Amazon in the way it displays the results, which includes the product picture, price and description on the search results page.

Google Shopping allows advertisers to benefit from Cost Per Click (CPC) Bidding, as opposed to losing a share of sales revenue as with stores like eBay and other marketplaces.

Unlike a standard Google Search campaign there are no target keywords or text ads, instead Google Shopping ads are triggered when a search query matches a Product Category, Title or Description, the Ad is created dynamically using the information from the Product Feed.

eCommerce tracking is essential as it provides data on the number and value of sales generated by the Shopping campaign, allowing advertisers to see the exact return on investment and profits from their shopping campaign.

The three main components of a Google Shopping campaign are;

Product Feed

This can often be the most difficult and time consuming part of the campaign and largely depends on the type of eCommerce platform being used. The XML Product Feed is the main source of information that Google uses to display your products, this feed is constantly updated so each time a change is made to the product inventory on the website, it is reflected in the Shopping Campaign.

Google Merchant Center

The Google Merchant Center is an online dashboard that allows advertisers to integrate their store and product information to campaigns like Google Shopping and Dynamic Remarketing. The Diagnostics section of the Merchant Center will show which products are Active, Expired, Pending or Disapproved. Only products which have been approved and are ‘Active’ will show on Google Shopping.

Google Ads Account

If you are not already advertising on Google then you’ll need a Google Ads Account. As with standard Google Search and Display campaigns this is where you can setup your Product Groups, Bid Strategy and other campaign settings. As with most Google campaigns the success and effectiveness will depend on how well it has been setup and optimized.

If you operate an eCommerce business or are looking to start selling products online, then Google Shopping should be a vital part of your online sales strategy.

We have been working with Phoenix Media for the past 12 months, we are very happy with the performance and service from Rob and the team. 24 hours support in everthing. Thank you so much for your help.
Sara - Marketing Manager
First Fertility
Transparency is key in digital marketing, and Phoenix is all about opening up and showing you exactly what they are doing and why they are doing it. They take ownership of your project as if it was theirs. Highly recommended.
Rob - Founder
English Gang
I have been working with Rob and the team at Phoenix Media for my new E-Commerce business, their support and technical knowledge is excellent.
Tom – Director
Zelodo
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Sarah - General Manager
Jamie's Italian
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Kairon – Founder
Dynasty Goddess
Big thanks to the team ; Khun Fern and Khun Kae for your great support and responsiveness. We do appreciate your excellent service, and surely will spread the words through the network.
Soonie – Founder
Black Rice Travel
Brands We've Worked With
Brands We've Worked With
CONTACT

We’d love to hear from you

If you’re looking for some help with your digital marketing feel free to swing by our office or leave us a message below and one of our consultants will get back to you.

Office: +66 (0)2 038 5400
Tel Eng: +66 (0)98 989 0203
Tel Thai: +66 (0)64 935 6673
LineID: phoenixmedia

18/8 FICO Place building 3rd Floor, Room no. 306, Sukhumvit 21 (Asok) Road, Khlong Toei Nuea, Watthana, Bangkok 10110