Facebook Marketing by certified specialists in Bangkok.

Consideration

Consideration objectives are there to encourage your audience to take some sort of action. Whether that’s sending a message, filling in a form or engaging in a post, the campaigns in the consideration stage allow customers to make some initial contact and to build audiences for later stages in the funnel.

Conversion

Conversion campaigns are used when you have a specific action on your website or app that you want people to take. This could be completing a form, clicking a specific button or completing a purchase. Facebook will have some ‘standard events’ automatically set, however, depending on how your website is programmed, these may not always be reliable, so custom conversions may need to be created.

Audiences and Creatives

An important part of a successful Facebook ad campaign is the process of continually testing new audiences and creatives. For each campaign, we build multiple ‘personas’ made up using different interest and behaviours.

For ad creatives, we create custom banners and video along with dynamic creatives for data feed campaigns. In Facebook advertising its important to match the ad creative and message to the target audience.

Measurement

As with all data-driven campaigns, the ability to measure results and interpret data is important for optimisation. Our scheduled reporting pulls data directly from your ad account, along with a variety of automation tools to ensure the campaign is tracked effectively.