WHAT WE DO
For the past few years, Bangkok has remained the city with the most active Facebook users on the planet (approx 30M), with Thailand generally featuring in the top 10 on the country list. Therefore it’s safe to say, Facebook Marketing should be high on your list of Digital Marketing priorities. Ads on Instagram (IG) are also managed through the Facebook Business Manager, a platform used to easily manage multiple Ad Accounts and Pages.
Before jumping into Facebook Ads, it’s important to understand your marketing funnel and plan your campaign structure accordingly. Facebook advertising campaigns are organised by the type of objective, which follows the basic customer journey.
At the top of the funnel is always Awareness. These campaign types are designed for you to reach the maximum amount of people within your target audience. Perfect for promoting a new brand or product.
Consideration objectives are there to encourage your audience to take some sort of action. Whether that’s sending a message, filling in a form or engaging in a post, the campaigns in the consideration stage allow customers to make some initial contact and to build audiences for later stages in the funnel.
Conversion campaigns are used when you have a specific action on your website or app that you want people to take. This could be completing a form, clicking a specific button or completing a purchase. Facebook will have some ‘standard events’ automatically set, however, depending on how your website is programmed, these may not always be reliable, so custom conversions may need to be created.
Audiences and Creatives
An important part of a successful Facebook ad campaign is the process of continually testing new audiences and creatives. For each campaign, we build multiple ‘personas’ made up using different interest and behaviours.
For ad creatives, we create custom banners and video along with dynamic creatives for data feed campaigns. In Facebook advertising its important to match the ad creative and message to the target audience.
As with all data-driven campaigns, the ability to measure results and interpret data is important for optimisation. Our scheduled reporting pulls data directly from your ad account, along with a variety of automation tools to ensure the campaign is tracked effectively.
Facebook Ads are a vital part of most digital marketing campaigns we manage. As with most campaigns, it’s important to understand your target audience and have a suitable message that will resonate with them.
Harrow International School Japan
Opening in 2022, Harrow International School were looking for help promoting their online launch event. Using a combination of Facebook objectives, we targeted users in multiple locations worldwide which resulted in over 1,000 attendees for their online launch event.
Per Event Registration
Target Audience Reached