Facebook and Instagram Advertising

Facebook and Instagram Marketing by certified specialists in Bangkok.

  • Facebook Blueprint Certified
  • Custom Creative Designs
  • Data Feed eCommerce Campaigns
  • Custom Conversions with Facebook Pixel
  • Full Funnel Marketing Strategies

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    For the past few years, Bangkok has remained the city with the most active Facebook users on the planet (approx 30M), with Thailand generally featuring in the top 10 on the country list. Therefore it’s safe to say, Facebook Marketing should be high on your list of Digital Marketing priorities.  Ads on Instagram (IG) are also managed through the Facebook Business Manager, a platform used to easily manage multiple Ad Accounts and Pages.

    Before jumping into Facebook Ads, it’s important to understand your marketing funnel and plan your campaign structure accordingly. Facebook advertising campaigns are organised by the type of objective, which follows the basic customer journey.


    At the top of the funnel is always Awareness. These campaign types are designed for you to reach the maximum amount of people within your target audience. Perfect for promoting a new brand or product.


    Consideration objectives are there to encourage your audience to take some sort of action. Whether that’s sending a message, filling in a form or engaging in a post, the campaigns in the consideration stage allow customers to make some initial contact and to build audiences for later stages in the funnel.


    Conversion campaigns are used when you have a specific action on your website or app that you want people to take. This could be completing a form, clicking a specific button or completing a purchase. Facebook will have some ‘standard events’ automatically set, however, depending on how your website is programmed, these may not always be reliable, so custom conversions may need to be created.

    Audiences and Creatives

    An important part of a successful Facebook ad campaign is the process of continually testing new audiences and creatives. For each campaign, we build multiple ‘personas’ made up using different interest and behaviours.

    For ad creatives, we create custom banners and video along with dynamic creatives for data feed campaigns. In Facebook advertising its important to match the ad creative and message to the target audience.


    As with all data-driven campaigns, the ability to measure results and interpret data is important for optimisation. Our scheduled reporting pulls data directly from your ad account, along with a variety of automation tools to ensure the campaign is tracked effectively.

    Facebook Ads are a vital part of most digital marketing campaigns we manage. As with most campaigns, it’s important to understand your target audience and have a suitable message that will resonate with them.

    We have been working with Phoenix Media for the past 12 months, we are very happy with the performance and service from Rob and the team. 24 hours support in everthing. Thank you so much for your help.
    Sara - Marketing Manager
    First Fertility
    Transparency is key in digital marketing, and Phoenix is all about opening up and showing you exactly what they are doing and why they are doing it. They take ownership of your project as if it was theirs. Highly recommended.
    Rob - Founder
    English Gang
    I have been working with Rob and the team at Phoenix Media for my new E-Commerce business, their support and technical knowledge is excellent.
    Tom – Director
    I've worked with Phoenix media to promote Jamie's Italian restaurant for over a year and always had really helpful and constructive service and results. Would highly recommend
    Sarah - General Manager
    Jamie's Italian
    Seriously the best in bkk and more notably all of SE Asia....they are professional, timely, cost efficient and they get result....10 stars, i couldn't be happier.
    Kairon – Founder
    Dynasty Goddess
    Big thanks to the team ; Khun Fern and Khun Kae for your great support and responsiveness. We do appreciate your excellent service, and surely will spread the words through the network.
    Soonie – Founder
    Black Rice Travel
    Brands We've Worked With
    Brands We've Worked With

    We’d love to hear from you

    If you’re looking for some help with your digital marketing feel free to swing by our office or leave us a message below and one of our consultants will get back to you.

    LineID: phoenixmedia

    18/8 FICO Place building 3rd Floor, Room no. 306, Sukhumvit 21 (Asok) Road, Khlong Toei Nuea, Watthana, Bangkok 10110