FACEBOOK AND INSTAGRAM ADVERTISING
For the past few years, Bangkok has remained the city with the most active Facebook users on the planet (approx 30M), with Thailand generally featuring in the top 10 on the country list. Therefore it’s safe to say, Facebook Ads should be high on your list of Digital Marketing priorities. Ads on Instagram (IG) are also managed through the Facebook Business Manager, a platform used to easily manage multiple Ad Accounts and Pages.
Before jumping into Facebook Ads, it’s important to understand your marketing funnel and plan your campaign structure accordingly. Facebook advertising campaigns are organised by the type of objective, which follows the basic customer journey.
At the top of the funnel is always Awareness. These campaign types are designed for you to reach the maximum amount of people within your target audience. Perfect for promoting a new brand or product.
Consideration objectives are there to encourage your audience to take some sort of action. Whether that’s sending a message, filling in a form or engaging in a post, the campaigns in the consideration stage allow customers to make some initial contact and to build audiences for later stages in the funnel.