ROAS using Google and Facebook CPAS campaigns
ROI achieved through Google Shopping Ads in Thailand
Per new customer sales using Shopee’s MyAds
ROAS using Facebook and Google CPAS Campaigns
With the help of platforms such as Shopee and Lazada, along with Facebook and Instagram, it’s easier than ever for individuals and businesses to start their own ecommerce store.
Having the right ecommerce marketing strategy in place will ensure you find new customers as well as sales from existing ones. To do this there are a variety of digital channels and platforms to help you reach the right audience.
Types of eCommerce Marketing –
Googles Shopping feature arrived late to Thailand, but ever since is been a staple for any online store. These days its dominated by the major marketplace platforms, but Google Shopping Ads still provide the best value and performance compared to regular Search Ads.
Many social channels such as Facebook and Line Ads allow the linking of your product feed which seamlessly integrates into the eCommerce campaign objectives. Standard add to cart and purchase events should be setup before any campaign is launched along with the relevant values.
You can’t really discuss eCommerce marketing in Thailand without mentioning the giants Shopee and Lazada. Both of which now offer advertisers the option to create CPAS Collaborative Ad accounts. This allows advertising direct access to their data feed, to be used on both Facebook and Google Ads.
In Platform Ads
Platforms such as Shopee have become so popular, users are often bypassing search engines like Google and performing the search once they are inside the store. This along with an increase in browsing behavior has seen a steep increase in in-platform ads.
At the center of any ecommerce strategy is a data or product feed. The management of this is crucial to the performance of the campaign as this data will determine how your products are advertised and how relevant they are to your target audience.
All eCommerce stores need different ways to bring traffic to their products. The ability to reach the right audience, at the right time, will determine the success of your campaign and provide a positive return on investment.
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