In Thailand, Display Advertising is hugely popular due to the amount of time spent on information websites and mobile applications such as Facebook and Instagram. In 2017 Hootsuite published figures showing Bangkok as the leading city in terms of active Facebook users in the world at approximately 24M.
An Advertising Network connects media buyers (advertisers) with websites that host Ad space (to generate revenue). The most commonly used Ad network is the Google Display Network (GDN); this network consists of over 2M websites and gives advertisers the opportunity to show their Ads on popular websites whilst visitors are browsing information.
Google Display Advertising
At Phoenix Media we have access to over 500 Premium Ad Networks, which means we’re able to reach your audience across websites that are not included in standard Google Display Advertising, and ensure our clients can reach their audiences at the right time and place.
Types of Ads we provide;
There are many different Ad Formats that can be used depending on the platform and the type of product or service being advertised, these include;
Although the least visually appealing, Text Ads adapt seamlessly to fit across the millions of different placement sizes available, automatically arranging the text to fit the available ad space.