Data Analysis & Conversion Tracking
A conversion occurs when a website visitor completes a meaningful action, this could be submitting a contact form, making a purchase or even making a phone call. By tracking these conversions, we are able to understand what’s working in your campaign and what isn’t. Depending on your business and campaign objectives, some of the conversions we can track are:
Contact Us & Enquiry forms are common ways for customers to request more information and is usually the first step in becoming a customer. Tracking these actions will help understand our cost per acquisition (CPA).
Sign up Forms
Signing up to newsletters, memberships, requesting further information is another a ‘meaningful action’, and one that should be tracked. Although it may not result in a direct purchase we can use this data to identify an interested audience.
In most cases we are now able to import real transaction values into our advertising campaign, this information is vital to show the return on marketing spend and breakdown the cost per sale.