Increase increase in traffic over 12 months now 900 per day
Increase in leads over a 2 month period
Decrease in bounce rate on all their shopping sites
Improvement in customer satisfaction through their site
A conversion occurs when a website visitor completes a meaningful action, this could be submitting a contact form, making a purchase or even making a phone call. By tracking these conversions, we are able to understand what’s working in your campaign and what isn’t. Depending on your business and campaign objectives, some of the conversions we can track are:
Contact Us & Enquiry forms are common ways for customers to request more information and is usually the first step in becoming a customer. Tracking these actions will help understand our cost per acquisition (CPA).
Sign up Forms
Signing up to newsletters, memberships, requesting further information is another a ‘meaningful action’, and one that should be tracked. Although it may not result in a direct purchase we can use this data to identify an interested audience.
In most cases we are now able to import real transaction values into our advertising campaign, this information is vital to show the return on marketing spend and breakdown the cost per sale.
In Thailand Google do not currently offer their in-house call tracking service, however we understand conversions from phone calls are important and have partnered with a local specialist who can track and also record any incoming calls generated from our campaign.
Button Clicks / Downloads
Using tools like Google Tag Manager, we are able to track various on-page actions. This is helpful to track actions that may lead the customer away from your website, for example third party booking engines.
In instances where sales aren’t made directly through the website, we can measure the value of the enquiries generated by importing offline conversion data. We can then use this data to optimise your campaign and increase ROI.
Conversions through Facebook
We can track conversions through Facebook campaigns using the Facebook Pixel. We can calculate your return on investment by assigning a value to these conversions and also import this data back into your campaign and optimise ads show to customers who are most likely to convert. Conversion Tracking and Data Analysis is often the key to a successful Digital Marketing campaign; it forms the basis of most decisions made in both campaign and landing page optimisation. By making smarter, data driven decisions we are able to ensure your digital campaign continues to improve.
We have been working with Phoenix Media for the past 12 months, we are very happy with the performance and service from Rob and the team. 24 hours support in everthing. Thank you so much for your help.
We have been working with Phoenix Media for the past 12 m...
Transparency is key in digital marketing, and Phoenix is all about opening up and showing you exactly what they are doing and why they are doing it. They take ownership of your project as if it was theirs. Highly recommended.
Transparency is key in digital marketing, and Phoenix is ...
I have been working with Rob and the team at Phoenix Media for my new E-Commerce business, their support and technical knowledge is excellent.
I have been working with Rob and the team at Phoenix Medi...
I’ve worked with Phoenix media to promote Jamie’s Italian restaurant for over a year and always had really helpful and constructive service and results. Would highly recommend
I’ve worked with Phoenix media to promote Jamie’s Ita...
Seriously the best in bkk and more notably all of SE Asia….they are professional, timely, cost efficient and they get result….10 stars, i couldn’t be happier.
Seriously the best in bkk and more notably all of SE Asia...
Big thanks to the team ; Khun Fern and Khun Kae for your great support and responsiveness. We do appreciate your excellent service, and surely will spread the words through the network.
Big thanks to the team ; Khun Fern and Khun Kae for your ...