ROI via Shopee CPAS
per store visit
ROAS with Lazada CPAS
CPC with Facebook CPAS
CPAS which stands for ‘Collaborative Performance Advertising Strategy’ is a way to link data from sellers of popular market place platforms such as Lazada and Shopee to advertising platforms, such as Google and Facebook to help drive potential customers via dynamic product ads.
Why use CPAS?
As the large percentage of online purchases in Thailand are made through market place platforms, sellers are increasingly seeing their in-platform shops out perform their own websites. To further increase this performance, advertisers are looking for ways to help promote their shop on external platforms such as Facebook Marketing and Google Shopping Ads.
Along with the data feed, the market place platforms will import the conversions actions such as Add to basket, Purchases, Purchase Values etc, which are vital to understand in order to optimise the performance. As digital marketers, CPAS allows us to run advertising campaigns to both client websites and their in-platform shops effectively.
If you have a store on Shopee or Lazada and are looking to increase your sales, speak to one of the team at Phoenix Media today about our CPAS partnerships.
We have been working with Phoenix Media for the past 12 months, we are very happy with the performance and service from Rob and the team. 24 hours support in everthing. Thank you so much for your help.
We have been working with Phoenix Media for the past 12 m...
Transparency is key in digital marketing, and Phoenix is all about opening up and showing you exactly what they are doing and why they are doing it. They take ownership of your project as if it was theirs. Highly recommended.
Transparency is key in digital marketing, and Phoenix is ...
I have been working with Rob and the team at Phoenix Media for my new E-Commerce business, their support and technical knowledge is excellent.
I have been working with Rob and the team at Phoenix Medi...
I’ve worked with Phoenix media to promote Jamie’s Italian restaurant for over a year and always had really helpful and constructive service and results. Would highly recommend
I’ve worked with Phoenix media to promote Jamie’s Ita...
Seriously the best in bkk and more notably all of SE Asia….they are professional, timely, cost efficient and they get result….10 stars, i couldn’t be happier.
Seriously the best in bkk and more notably all of SE Asia...
Big thanks to the team ; Khun Fern and Khun Kae for your great support and responsiveness. We do appreciate your excellent service, and surely will spread the words through the network.
Big thanks to the team ; Khun Fern and Khun Kae for your ...